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TED Conferences, LLC

Type of business	LLC
Type of site	Conference
Available in	English, multilingual subtitles, transcript
Founded	February 23, 1984; 40 years ago (1984-02-23)
Headquarters	New York, New York, U.S. Vancouver, British Columbia, Canada
Area served	Canada United States
Owner	Sapling Foundation (1984–2019) TED Foundation (2019–present)[1]
Founder(s)	Richard Saul Wurman[2] Harry Marks[2][3]
Revenue	US$66.2 million (2015)[4]
URL	ted.com
Registration	Optional
Launched	February 23, 1984; 40 years ago (1984-02-23) (first conference)[5] February 22, 1990; 34 years ago (1990-02-22) (first annual event)[6]
Current status	Active

TED Conferences, LLC (Technology, Entertainment, Design^[7]) is an American-Canadian non-profit^[7] media organization that posts international talks online for free distribution under the slogan "ideas worth spreading".^[8] It was founded by Richard Saul Wurman and Harry Marks in February 1984^[2] as a technology conference, in which Mickey Schulhof gave a demo of the compact disc that was invented in October 1982.^[5] Its main conference has been held annually since 1990.^[6][9] It covers almost all topics—from science to business to global issues—in more than 100 languages.^[7]

TED's early emphasis was on technology and design, consistent with its Silicon Valley origins. It later broadened to include scientific, cultural, political, humanitarian, and academic topics.^[10] It has been curated by Chris Anderson, a British-American businessman, through the non-profit TED Foundation since July 2019 (originally by the non-profit Sapling Foundation).^[1][11][12]

The main TED conference has been held annually in Vancouver, British Columbia, Canada, at the Vancouver Convention Centre since 2014. The first conferences from 1984 (TED1) through 2008 (TED2008) were held at the Monterey Conference Center in Monterey, California.^[13] Between 2009 and 2014, it was held in Long Beach, California, United States.^[14] TED events are also held throughout North America and in Europe, Asia, and Africa, offering live streaming of the talks. TED returned to Monterey in 2021 with TEDMonterey. The talks address a wide range of topics within the research and practice of science and culture, often through storytelling.^[15]

External videos
Jimmy Wales: The birth of Wikipedia, TED 2005[16]
Chris Anderson: A vision for TED, TED 2002[17]

Since June 2006,^[3] TED Talks had been offered for free viewing online, under an Attribution-NonCommercial-NoDerivatives Creative Commons license, through TED.com.^[18] As of December 2020,^[update] over 3,500 talks are freely available on the official website.^[19] In June 2011, TED Talks' combined viewing figures surpassed 500 million,^[20] and by November 2012, they had been watched over one billion times worldwide.^[21] While the talks are available free online, sharing TED content in commercial contexts (such as corporate learning and talent development) requires a license.^[22]

History

1984–1999: Founding and early years

TED was conceived in 1984 by Richard Saul Wurman, FAIA '76, ^[23] and co-founded by Emmy-winning broadcast and graphic designer Harry Marks and CBS President Emeritus Frank Stanton. The conference featured demos of the compact disc, co-developed by Philips and Sony, and one of the first demonstrations of the Apple Macintosh computer.^[3][24] Presentations were given by the mathematician Benoit Mandelbrot and others such as Nicholas Negroponte and Stewart Brand. The event was financially unsuccessful; six years elapsed before a second conference was organized.^[25]

TED2 was held at the same Monterey Conference Center in California in 1990. From 1990 onward, a growing community of "TEDsters" gathered annually with Wurman leading the conference in Monterey until 2009,^[26] when it was moved to Long Beach, California due to a substantial increase in the number of those attending.^[27][28] Speakers were initially drawn from the fields of expertise behind the acronym TED; but during the 1990s, presenters broadened to include scientists, philosophers, musicians, religious leaders, philanthropists, and many others.^[25]

2000–present: recent growth

In 2000, Wurman, looking for a successor at age 65, met with new-media entrepreneur and TED enthusiast Chris Anderson to discuss future happenings. Anderson's UK media company Future bought TED for $14 million ($12 million in cash and $2 million in stocks). In November 2001, Anderson's non-profit The Sapling Foundation (motto: "fostering the spread of great ideas")^[1] acquired TED from Future for £6m.^[29] In February 2002, Anderson gave a TED Talk in which he explained his vision of the conference and his future role of curator.^[30] Wurman left after the 2002 conference.

In 2006, attendance cost was $4,400 per person and was by invitation only.^[31] The membership model was shifted in January 2007 to an annual membership fee of $6,000, which included attendance of the conference, club mailings, networking tools, and conference DVDs. The 2018 conference was $10,000 per attendee.^[32]

Between 2001 and 2006, TED upgraded its platform to provide TED talks online for free, added TEDGlobal that became a worldwide conference, and created the TED Prize.

In 2012, TED community director Tom Rielly helped the producers of Prometheus gain approval for the use of the TED brand in the promotional short film TED 2023, designed by Rielly with Ridley Scott and Damon Lindelof, directed by Luke Scott, and starring Guy Pearce as Peter Weyland, who in the film speaks at a fictional TED conference at Wembley Stadium in the then-future of 2023; on the film's release, Rielly noted that the association had generated millions of unique visits to the TED website.^[33]

In 2014, the conference was moved to Vancouver, Canada.^[34]

TED is currently funded by various revenue streams, including attendance fees, corporate sponsorships, foundation support, licensing fees, and book sales. Corporate sponsors are diverse, including companies such as Google, GE, AOL, Goldman Sachs, and The Coca-Cola Company. Sponsors do not participate in the event's creation, nor are they allowed to present on the main stage.^[35][36]

In 2015, TED staff consisted of about 180 people headquartered in New York City and Vancouver, British Columbia.^[37] On July 1, 2019, the TED Conferences LLC was transferred from Sapling Foundation to TED Foundation to "align with our brand and make it easier for our donors to connect TED donations to TED Conferences, LLC."^[38][39]

At TED 2015, Bill Gates warned that the world was not prepared for the next pandemic, a warning some felt manifested with the COVID-19 pandemic beginning late 2019.^[40]

In 2021, TED launched the TED Audio Collective with a number of podcasts featuring previous TED Talks and other relevant topics.^[41]

TED 2022 was held in Vancouver. There was criticism after Marvin Rees, Mayor of Bristol, flew 9,200 miles (14,800 km) to speak about climate change and the need for reduced carbon emissions.^[42]

TED Prize

The TED Prize was introduced in 2005. Until 2010, $100,000 was given annually to three individuals with a "wish to change the world".^[43] Each winner unveiled their wish at the main annual conference. Since 2010, a single winner has been chosen to ensure that TED can maximize its efforts in achieving the winner's wish. In 2012, the prize was not awarded to a person, but to a concept connected to the current global phenomenon of increasing urbanization. In 2013, the prize amount was increased to $1 million.^[44] TED Prize winners in previous years have been:

TED Conference commissioned New York artist Tom Shannon to create a prize sculpture for all TED Prize winners. It consists of an eight-inch-diameter (20 cm) aluminum sphere magnetically levitated above a walnut disc.^[61] As of 2018 the prize has been recast as The Audacious Project.^[62]

TED.com

In 2005, Chris Anderson hired June Cohen as Director of TED Media. In June 2006, after Cohen's idea of a TV show based on TED lectures was rejected by several networks, a selection of talks that had received highest audience ratings was posted on the websites of TED, YouTube and iTunes under Creative Commons Attribution-NonCommercial-NoDerivs 3.0.^[63][64] Only a handful of talks was initially posted to see if there was an audience for them. In January of the following year, the number of talks on the sites had grown to 44, and they had been viewed more than three million times. On the basis of that success, the organization pumped hundreds of thousands of dollars into its video production operations and the development of a website to feature about 100 of the talks.^[63][65]

In April 2007, the new TED.com was launched, developed by New York and San Francisco-based design company Method.^[66] The website has won many prizes, including seven Webby Awards, iTunes' "Best Podcast of the Year" (2006–2010); the Communication Arts Interactive Award for Information Design (2007); the OMMA Award for Video Sharing, the Web Visionary Award for Technical Achievement, and The One Show Interactive Bronze Award (2008); the AIGA Annual Design Competition (2009); and a Peabody Award (2012).^{[67][68][69][70]}

In January 2009, TED videos had been viewed 50 million times. In June 2011, they reached 500 million views;^[20] and on November 13, 2012, they reached their billionth video view.^[21] In March 2012, Chris Anderson said in an interview:

It used to be 800 people getting together once a year; now it's about a million people a day watching TED Talks online. When we first put up a few of the talks as an experiment, we got such impassioned responses that we decided to flip the organization on its head and think of ourselves not so much as a conference but as "ideas worth spreading," building a big website around it. The conference is still the engine, but the website is the amplifier that takes the ideas to the world.

— Chris Anderson,^[71]

In March 2012, Netflix announced a deal to stream an initial series of 16 two-hour collections of TED Talks on similar subjects. It was made available to subscribers in the United States, Canada, Latin America, the United Kingdom, and Ireland.^[72] Hosted by Jami Floyd, TED Talks NYC debuted on NYC Life on March 21, 2012.^[73]

As of October 2020, over 3500 TED talks had been posted,^[19] and five to seven new talks are published each week. On TED.com, most talks and speakers are introduced, and talk transcripts are provided; some talks also have footnotes and resource lists.

Related projects and events

TED conferences

TEDGlobal

In 2005, under Anderson's supervision, a more internationally oriented sister conference was added, under the name TEDGlobal. It was held, in chronological order: in Oxford, UK (2005), in Arusha, Tanzania (2007, titled TEDAfrica), in Oxford again (2009 and 2010), and in Edinburgh, UK (2011, 2012, and 2013). In 2014, it was held in Rio de Janeiro, Brazil.^[75] Additionally, there was TED India, in Mysore (2009) and TEDGlobal London in London (2015).^[76] TEDGlobal 2017 was held again in Arusha, Tanzania, and it was curated and hosted by Emeka Okafor.^[77]

TED's European director (and curator of TEDGlobal) is Swiss-born Bruno Giussani.^[78]

The TED 2011 conference, The Rediscovery of Wonder, was held in Long Beach, California, US, from February 28 to March 4, 2011.^[79][80] The TED conference has a companion conference, TEDGlobal, held in the UK each summer. The 2009 TEDGlobal, The Substance of Things Not Seen, was held in Oxford, July 21–24, 2009. 2010's TEDGlobal (again in Oxford) was themed And Now The Good News; in 2011 the conference moved to a new home in Edinburgh and was held July 12–15 with the theme The Stuff Of Life. The 2012 TEDGlobal conference Radical Openness was held in Edinburgh, June 25–29.^[81]

TED Translators

TED Translators, formerly known as the Open Translation Project (OTP), started as the TED Open Translation Project in May 2009. It intends to " out to the 4.5 billion people on the planet who don't speak English", according to TED Curator Chris Anderson.^[82] The OTP used crowd-based subtitling platforms to translate the text of TED and TED-Ed videos, as well as to caption and translate videos created in the TEDx program. (Until May 2012 it worked with its technology partner dotSUB, and then with the open source translation tool Amara). When the project was launched, 300 translations had been completed in 40 languages by 200 volunteer transcribers.^[79] By May 2015, more than 70,000 sets of subtitles in 107 languages^[83] had been completed by (an all-time total of) 38,173 volunteer translators.^[84]

The project helped generate a significant increase in international visitors to TED's website. Traffic from outside the US has increased 350 percent: there has been 600 percent growth in Asia, and more than 1000 percent in South America.^[85] Members have several tools dedicated to knowledge management, such as the OTP Wiki OTPedia, Facebook groups, or video tutorials.^[86][87]

TEDx

TEDx was founded by Lara Stein. TEDx are independent events similar to TED in presentation. They can be organized by anyone who obtains a free license from TED, and agrees to follow certain principles.^[88] TEDx events are required to be non-profit, but organizers may use an admission fee or commercial sponsorship to cover costs.^[89] Speakers are not paid and must also relinquish the copyrights to their materials, which TED may edit and distribute under a Creative Commons license.^[90]

As of January 2014, the TEDxTalks library contained some 30,000 films and presentations from more than 130 countries.^[91][92] As of October 2017, the TEDx archive surpassed 100,000 talks.^[93] In March 2013, eight TEDx events were organized every day; raised up from five in June 2012, the previous year, in 133 countries.^[94][95] TEDx presentations may include live performances, which are catalogued in the TEDx Music Project.^[96]

In 2011, TED began a program called "TEDx in a Box", which is intended to enable people in developing countries to hold TEDx events. TEDx also expanded to include TEDxYouth events, TEDx corporate events, and TEDxWomen.^{[citation needed]} TEDxYouth events are independent programs set up for students who are in grades 7–12.^[97] These events usually have audiences of people close to the age of the students and sometimes show TED Talks.^{[citation needed]} According to TEDxSanta Cruz, "as of 2015, over 1,500 have been scheduled all over the world."^[98]

TEDx events have evolved over time. Events such as TEDxBeaconStreet created TEDx Adventures for participants. People may sign up for free, hands-on experiences in their local communities, led by an expert.^[99]

A TEDx youth event license follows the same format as the standard event license and falls within the same TEDx event rules, except this event is oriented towards youth. TEDxYouth licenses may be held by youth, adults, or a combination of both. For events held at schools, the license must be held by a current student, faculty, or staff member. The first TEDxYouth event was held by TEDxYouth@Tokyo in Japan.

TED Fellows

TED Fellows were introduced in 2007, during the first TEDAfrica conference in Arusha, Tanzania, where 100 young people were selected from across the continent. Two years later, during TEDIndia, 99 fellows were recruited, mainly from South Asia.

In 2009, the fellows program was initiated in its present form. For every TED or TEDGlobal conference, 20 fellows are selected; a total of 40 new fellows a year. Each year, 20 past fellows are chosen to participate in the two-year senior fellows program (in which they will attend four more conferences).

2019 marked the tenth anniversary of the TED Fellows program.

Acceptance as a fellow is not based on academic credentials, but mainly on past and current actions, and plans for the future.^[100] Besides attending a conference free of charge, each fellow takes part in a special program with mentoring by experts in the field of spreading ideas, and can give a short talk on the "TED Fellows" stage. Some of these talks are subsequently published on TED.com. Senior fellows have additional benefits and responsibilities.^[101]

TED-Ed

TED-Ed is a YouTube channel from TED which creates short animated educational videos. It also has its own website.^[102] TED-Ed lessons are created in collaboration with educators and animators. Current advisers for TED-Ed lessons include Aaron Sams, Jackie Bezos, John Hunter, Jonathan Bergmann, Melinda French Gates, and Sal Khan. It has over 19.4 million subscribers as of January 2024.

TED Audio Collective

The TED Audio Collective is a collection of podcasts with over 25 shows.

One of those shows is the TED Interview podcast which launched on October 16, 2018, during which Chris Anderson holds conversations^[103] with speakers who have previously given a TED talk,^[104] providing the guest a chance to speak in greater depth about their background, projects, motivation,^[105] re-evaluation of past experiences,^[106][107] or plans for the future.^{[needs update]}

Each interview lasts between 45 minutes and about one hour. All podcasts are available on the TED website, in part together with transcripts, as well as through platforms such as Apple Podcasts, Spotify, Google Podcasts, TuneIn, Stitcher, RadioPublic, Castbox, iHeartRadio, and BBC Radio 4 Extra.

Season Four began in March 2020 during the COVID-19 pandemic as a live-stream broadcast co-hosted by Chris Anderson and Whitney Pennington Rodgers and often offered listeners the opportunity to submit questions to the speaker.