Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.^[1]

The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in 2016.^[2] Brands include Budweiser, Busch, Michelob, Bud Light, and Natural Light.

Budweiser

Budweiser

Budweiser is a 5.0% ABV Adjunct pale lager introduced in 1876 by Adolphus Busch and has become one of the best selling beers in the United States.^[3] It is made with up to 30% rice in addition to hops and barley malt.^[4] Budweiser is produced in breweries around the United States and the world. It is a filtered beer available in draught and packaged forms. Lower strength versions are distributed in regions with restrictive alcohol laws.

Budweiser Select

Budweiser Select, or Bud Select, is a light pale lager that contains 4.3% ABV and 99 calories per 12 US fl oz serving (1,170 kJ/L).^[5] Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal". The company hired Jay-Z as a spokesman for the brand.

Budweiser Select 55

A version of Budweiser Select that contains 55 calories per 12 US fl oz serving (650 kJ/L) is "a direct counterstrike to Miller's MGD 64" according to Anheuser-Busch officials. Budweiser currently claims that it is the lightest beer in the world. The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only 2.8% alcohol content and some Select 55 states "alcohol content not more than 3.2% by weight / 4% by volume", possibly to allow its sale in areas where that is the limit. The actual alcohol content of "55" is reported to be 2.4% ABV; by comparison, most American lagers have around 5%.

Budweiser 66

Budweiser Brew No. 66 is a 4% alcohol by volume lager that is brewed and distributed in the United Kingdom by InBev UK Limited. Launched in July 2010, Budweiser 66 has 84 Calories in a 300 ml serving (just over 10 oz).^[6]

Budweiser 1933 Repeal Reserve

A 6% ABV amber lager style introduced in November 2017, inspired by a pre-prohibition recipe.

Budweiser Zero

Shortly after Prohibition Brew's discontinuation, InBev announced a new Non-alcohol beer brink called Budweiser Zero. NBA player Dwyane Wade partnered with the company in the creation of the drink, stating "it was personal to me because of my mom's and dad's journey through addiction" and called the drink "a can that gives you that encouragement" while attempting to avoid alcohol.^[7][8] In May 2022, InBev announced that they were falling short of their previously stated goal of 20% of their beverage volume being alcohol free, having reached 6% saturation at the time.^[9]

The drink features zero sugar, zero alcohol, zero carbs, and fifty calories. Various promotions tied to the product have been offered, such as free Uber rides.^[10] It has been received with mixed reviews. InBev has received negative press from critics with complaints such as "who drinks Budweiser for the taste", and The Week calling it "an attack on American values".^[11] It has mixed to positive reviews among taste testers, being praised to its beer-like appearance and taste, and slightly criticized for being bland in flavor.^[12][13][14]

Budweiser NA

Non-alcoholic version of Budweiser developed for the Middle Eastern market. Also available in Green Apple and Tropical Fruits versions.

Bud Light

Introduced in 1982 as Budweiser Light,^[15] it is Budweiser's flagship low-calorie beverage,^[16] advertised as a light beer with 4.2% ABV and 110 calories per 12 US fl oz (355 mL) serving (1,300 kJ/L).^[17]

Launching at Super Bowl XIX in 1985, the "Gimme a Light" ad campaign propelled, by 1994, the brand beyond Miller Lite, the original category definer.^[18]

From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.

2023 boycott

On April 1, 2023, Bud Light sent transgender social media personality Dylan Mulvaney custom Bud Light cans featuring Mulvaney's face to celebrate the anniversary of Mulvaney's "365 Days of Girlhood" series, which documented Mulvaney's gender transition.^[19][20] In response, several notable figures on the American right called for a boycott of the company.^[21][20]

On April 14, 2023, Anheuser-Busch CEO Brendan Whitworth released a statement saying, "We never intended to be part of a discussion that divides people."^[22] Whitworth's statement was characterized by The Washington Post as a "vaguely apologetic statement satisfied seemingly no one."^[23] On April 20, 2023, White House Press Secretary Karine Jean-Pierre spoke out against the rhetoric of "violence and vitriol" against transgender Americans by those boycotting the beverage.^[24] In late April, a spokesperson for Anheuser-Busch said that two executives – Bud Light's vice president of marketing and her boss – would take leaves of absence.^{[25][26][27][28]}

In the month following the advertisement, Bud Light sales dropped between 11 and 26 percent.^[29][30][31] During a May 4, 2023, conference call with investors, Anheuser-Busch InBev's CEO Michel Doukeris said the drop in Bud Light sales "would represent around 1% of our overall global volumes for that period".^[32][33] Doukeris also said that the company would triple Bud Light's advertising budget in the upcoming months in an attempt to recover billions of dollars of lost sales.^[34][35]

In June 2023, Bud Light announced that as promotion for the 2023 4th of July weekend, they would be offering $15 coupons on purchasing 15-pack Bud Lights, which means the beer could be nearly free via some stores that sell it at a discount lower than $15.^[36]

Bud Light Platinum

A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than a regular Budweiser.

Bud Light Apple

Bud Light with apple flavor added. It has 151 calories per 12 US fl oz serving (1,780 kJ/L). Released in 2015 with 4.2% ABV.

Bud Light Peels

These beers make up the Bud Light citrus portfolio.^[37]

Bud Light Lemonade

Bud Light made with real lemonade. It has 149 calories per 12 US fl oz serving (1,760 kJ/L). Released in May 2020 with 4.2% alcohol content, the same alcohol content as Bud Light.

Bud Light Lime

Bud Light with lime flavor added. It has 116 calories per 12 US fl oz serving (1,370 kJ/L). Released in May 2008 with 4.2% alcohol content, the same alcohol content as Bud Light.

Bud Light Orange

Bud Light made with orange peels. It has 142 calories per 12 US fl oz serving (1,670 kJ/L). Released in April 2018 with 4.2% alcohol content, the same alcohol content as Bud Light.

Bud Light Seltzer

Bud Light released their own alcoholic seltzer water beverage in mid-January 2020.^[38] The four flavors available include black cherry, lemon lime, strawberry, and mango, and are made from cane sugar and fruit flavor. Each can has 100 calories per 12 US fl oz serving and has 5% ABV.^[39][38]

Bud Light Lime-A-Ritas

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Since April 2012, AB has released a line of 8% alcohol by volume (6% ABV in Canada)^[40] flavored malt beverages titled "Bud Light Lime Ritas", with its flagship flavor being the "Lime-a-Rita", a lime flavored beverage. The drinks are available in a twenty-five ounce can, as well as a twelve-pack of eight ounce cans. Since then, AB has released the strawberry-flavored "Straw-Ber-Rita", the mango flavored "Mang-o-Rita", and the raspberry flavored "Raz-Ber-Rita". For the winter 2013 season, AB released the cranberry-flavored "Cran-Brrr-Rita" as well, and wound up extending it through January and February 2014 due to strong sales.^[41] After the release of the "Mang-o-Rita" and "Raz-Ber-Rita", A-B released an eighteen-pack case containing six "Lime-a-Ritas", four "Straw-Ber-Ritas", four "Mang-o-Ritas", and four "Raz-Ber-Ritas".^[42]

In August 2014, A-B released a new fall seasonal extension for their "Rita" line, "Apple-Ahh-Rita", an apple-flavored margarita sold until November 2014.^[43]

In February 2015, A-B released a new summer seasonal extension for their "Rita" line, "Lemon-Ade-Rita", a lemonade flavored margarita.^[44]

In summer 2016, A-B released the newest "rita" flavor of their line named "Water-melon-rita", a watermelon flavored margarita. A-B also released the "Grape-Ahh-Rita", a grape flavored margarita. In fall 2016, A-B released the new "Cherry-Ahh-Rita", a cherry-flavored margarita.

In summer 2017, A-B released the new "Peach-A-Rita". A-B also released the new "Orange-A-Rita", in certain states and the "Grape-Ahh-Rita" was renamed "Grape-A-Rita". Also in summer 2017, A-B introduced "Splash by Lime-A-Rita", a line of lighter Lime-A-Ritas with less alcohol, calories, and carbs available in three flavors; the existing "Straw-Ber-Rita" and the two new flavors "Pine-Apple-Rita" and "Coco-Nut-Rita". In the fall of 2017, A-B introduced Pome-Granate-Rita.

In 2018, A-B introduced several flavors, including, Pine-Apple-Rita, Coco-Nut-Rita, Grape-Fruit-Rita, Berry-A-Rita, and brought back the watermelon flavor.

In 2019, Passion-Fruit-Rita and Cherry-Lime-Rita were introduced and cranberry came back. In 2020, A-B introduced Guav-A-Rita.^[45]

Bud Ice

Introduced in October 1993^[46] as Ice by Budweiser, it has more alcohol (5.5% ABV) than Budweiser. It is best known for an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer, announcing its presence by singing the "doo-be-doo-be-doo" phrase from "Strangers in the Night".

Bud Extra

A beer with caffeine, ginseng, guarana and alcohol. It contains 6.6% ABV. It was marketed as a caffeinated malt beverage, similar to Sparks. On June 26, 2008, Anheuser-Busch announced that it would remove caffeine and guarana from the beverage in response to concerns that the product was being marketed to consumers under the age of 21.

Budweiser/Bud Light Chelada

A blend of Budweiser or Bud Light and Clamato. This beverage became available nationally in late 2007.^{[citation needed]}

Discontinued

Budweiser American Ale

Budweiser American Ale debuted in 2008. The beer was claimed to offer complex taste without much bitterness. American Ale had a distinctive hoppier flavor than other Anheuser-Busch beers, in an attempt to capture some of the American craft beer market, although most American craft beers are hoppier. American Ale was the first beer under the Budweiser name that was brewed with a top fermenting yeast. The beer's darker color was a departure from the other Budweiser brands. Production was discontinued by 2015.

Budweiser Brew Masters' Private Reserveedit

Budweiser Brew Masters' Private Reserve is an all-malt lager with a honey color and robust taste. It is based on a "Budweiser brewmaster holiday tradition of collecting the richest part of the batch which ^{[clarification needed]} is tapped to the brew kettles to toast the holiday season."^[47]

Budweiser Malt Liquoredit

Introduced in limited test markets between 1970 and 1973, it's slogan was "The first malt liquor good enough to bear the name."^[48]

Budweiser Prohibition Brewedit

In 2015, AB InBev committed to ensuring that low-alcohol and nonalcoholic beers would represent at least 20% of its global beer volume by 2025.^[49] They followed the announcement by launching their Prohibition Brew-branded non-alcoholic drink and introduced it to the Canadian market in 2016.^[50] It was brewed in the same method as Budweiser, with the alcohol removed via evaporation.^[51] It was discontinued in 2020, in favor of a new non-alcoholic beer brand, Budweiser Zero, which features a different recipe and a partnership with professional NBA player Dwyane Wade.^[52][53]

Bud Dryedit

Bud Dry was introduced nationally in the U.S. in April 1990^[54] with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in light lager popularity. Dry beer is a form of pale lager where the sugars are more fully fermented to give a less sweet beer. It is also known as the Diät-Pils style. However, after the introduction of Bud Ice in 1994, Bud Dry was not heavily marketed. Production was discontinued in December 2010.

Bud Ice Lightedit

Bud Ice Light contains 5.0% ABV and 115 calories per 12 US fl oz serving (1,360 kJ/L). It undergoes fractional freezing, which Bud Light does not undergo. It was discontinued in 2010.

Bud Light Golden Wheatedit

On October 5, 2009, Budweiser officially released Bud Light Golden Wheat, a response to the increase in the amount of wheat beers produced from craft brewers around the country. This beer had 118 calories per 12 US fl oz serving (1,390 kJ/L), 8.3 grams of carbohydrates and 4.1% alcohol by volume. It was an American Hefeweizen which is based on the classic German Hefeweizen style. Production was discontinued in 2012.^[55]

Bud Silveredit

An attempt to appeal to the tastes of beer drinkers in the United Kingdom, this specially brewed beer contained 4.2% alcohol by volume. It was discontinued in 2006 after it failed to meet sales expectations.^[56] Zdroj:https://en.wikipedia.org?pojem=Anheuser-Busch_brands
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