This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Premium-Cola" – news · newspapers · books · scholar · JSTOR (March 2023) (Learn how and when to remove this template message) This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (June 2017) (Learn how and when to remove this template message) (Learn how and when to remove this template message)

Premium-Cola is a soft drink brand founded on November 23, 2001, in Hamburg, Germany, by a collective of fans of the German brand Afri-Cola, at the time reduced in caffeine.^[1]

The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola.^{[citation needed]}

The brand, founded in 1931, was bought by Mineralbrunnen Überkingen-Teinach AG in 1999, who would then change the recipe. The new Afri-cola contained a reduced amount of caffeine (the original Afri-cola contained 250 mg/L) and its original taste was subdued, in order to appeal to a wider variety of customers.

The protests of the "Interessengruppe Premium" began to produce the original recipe cola on their own and named it Premium-Cola.

To avoid legal issues with the Mineralbrunnen AG, one ingredient was changed, malic acid, which was replaced with phosphoric acid.

See also

• Semco, a Brazilian company that is operated by similar structures

References

• FINDING MARBLES; Inspiring Organization: Premium Cola
• PSFK; About Premium Cola
• delicious days; Premium-Cola for Premium Shops/

External links

• official Homepage
• Interview with founder
• Portrait in Der Freitag (German)