Viana (department store)

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Viana was a discount department store chain in Mexico specializing in white goods (home appliances), bedding, and towels, as well as clothing, furniture, cosmetics and technology.

The chain was founded in 1953 with its matriz or flagship on Eje Central Lázaro Cardenas at Salto de Agua in the Historic Center of Mexico City. In 2010, Viana acquired the 12-branch furniture chain Muebles Frey.^[1] As of 2014 it had 35 branches in Greater Mexico City and 15 more elsewhere in Mexico.^[2]

As early as 1963, Business Week noted Viana as "Viana, the most serious appliance discounter in Mexico City".^[3]

References

^ Notimueble, Año 27, núm, 338, pp. 1 and 6
^ Viana website, "Acerca de Viana" (About Viana) Archived April 13, 2014, at the Wayback Machine
^ Business Week, 1963, pp.52-54

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[1] Notimueble, Año 27, núm, 338, pp. 1 and 6

[2] Viana website, "Acerca de Viana" (About Viana) Archived April 13, 2014, at the Wayback Machine

[3] Business Week, 1963, pp.52-54

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v t e Department and discount stores in Mexico
Department stores	Cimaco Coppel Liverpool El Nuevo Mundo El Palacio de Hierro Sears Suburbia
Discount stores	Waldo's Woolworth
Hypermarkets	Alsúper (Plus) Bodega Aurrerá Casa Ley Chedraui/Super Che laComer H-E-B/Mi Tienda del Ahorro Soriana Híper/Híper Plus/Mega/Mercado Walmart
Speciality	Elektra La Parisina
Defunct	Dorian's Fábricas de Francia París-Londres Salinas y Rocha Viana
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