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Under the Influence (radio series)
... |
| Running time | 30 minutes |
|---|---|
| Country of origin | Canada |
| Language(s) | English |
| Home station | CBC Radio One |
| Hosted by | Terry O'Reilly |
| Produced by | Debbie O'Reilly |
| Edited by | Callie O'Reilly |
| Original release | January 7, 2012 |
| No. of series | 10 |
| Website | www |
| Podcast | www |
Under the Influence is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly. It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.
The series serves as a follow-up to two previous programs hosted by O'Reilly, O'Reilly on Advertising (2005) and The Age of Persuasion (2006–2011). While those shows focused primarily on advertising, this series focuses on marketing.
Episode guide
Season 1
Season One Episode Guide[1]
| Episode | Title | Broadcast Date |
|---|---|---|
| 1x01 | A New BRIC in the Wall | January 7, 2012 |
| 1x02 | Men Are From Sears | January 14, 2012 |
| 1x03 | Voices of Influence | January 21, 2012 |
| 1x04 | Great Brands That Never Advertise | January 28, 2012 |
| 1x05 | Getting Personal in the Classified Ads | February 4, 2012 |
| 1x06 | Big Chill Marketing: The Influence of Music | February 11, 2012 |
| 1x07 | The Marketing Genius of Steve Jobs - Part 1 | February 18, 2012 |
| 1x08 | The Marketing Genius of Steve Jobs - Part 2 | February 25, 2012 |
| 1x09 | Movie Marketing | March 3, 2012 |
| 1x10 | Marketing in a Crisis | March 10, 2012 |
| 1x11 | Accidental Brands | March 17, 2012 |
| 1x12 | Handcuffed By Brand Image | March 24, 2012 |
| 1x13 | When Big Brands Houdini | March 31, 2012 |
| 1x14 | Mascots | April 7, 2012 |
| 1x15 | Charlie Bit My Ad: When Advertising Works Too Well | April 14, 2012 |
| 1x16 | Sex in Advertising | April 21, 2012 |
| 1x17 | Hyper-Targeting: How Brands Track You Online | April 28, 2012 |
| 1x18 | Colour Schemes: How Colours Make Us Buy | May 5, 2012 |
| 1x19 | Brand Envy 2012 | May 12, 2012 |
| 1x20 | When Brands Apologize: Sorry Seems to Be the Smartest Word | May 19, 2012 |
| 1x21 | Books, Books, Books | May 26, 2012 |
| 1x22 | LGBT Advertising: Chasing the Pink Dollar | June 2, 2012 |
| 1x23 | It's the Little Things | June 9, 2012 |
| 1x24 | Striking Images: Matchbook Advertising | June 16, 2012 |
| 1x25 | Dear Terry | June 23, 2012 |
Season 2
Season Two Episode Guide[2]
| Episode# | Broadcast # | Title | Broadcast Date |
|---|---|---|---|
| 2x01 | 201 | SHAME: The Secret Tool of Marketing | January 5, 2013 |
| 2x02 | 202 | A Prize In Every Box: Premiums, Toys and Box-Tops | January 12, 2013 |
| 2x03 | 203 | Timing Is Everything | January 19, 2013 |
| 2x04 | 204 | Radio Is Dead. Long Live Radio | January 26, 2013 |
| 2x05 | 205 | Buy Less: How Some Companies Profit By Asking You To Spend Less | February 2, 2013 |
| 2x06 | 206 | Look What They've Done To My Song, Ma | February 9, 2013 |
| 2x07 | 208 | Coming Soon - The Art Of The Movie Trailer | February 23, 2013 |
| 2x08 | 209 | Marketing Stunts | March 2, 2013 |
| 2x09 | 210 | Billion Dollar Brands | March 9, 2013 |
| 2x10 | 211 | Tales of Customer Service | March 16, 2013 |
| 2x11 | 212 | Selling Danger | March 23, 2013 |
| 2x12 | 214 | Famous Marketing Blunders | April 6, 2013 |
| 2x13 | 215 | Game Shows As Marketing | April 13, 2013 |
| 2x14 | 216 | Loss Leaders: How Companies Profit By Losing Money | April 20, 2013 |
| 2x15 | 217 | Brand Envy 2013 | April 27, 2013 |
| 2x16 | 219 | Nothing In Common: How Hollywood Portrays Ad People | May 11, 2013 |
| 2x17 | 220 | Real Time Advertising | May 18, 2013 |
| 2x18 | 221 | Nobody's Dead Anymore: Marketing Deceased Celebrities | May 25, 2013 |
| 2x19 | 223 | Trust In Advertising | June 2, 2013 |
| 2x20 | 224 | This I Know | June 15, 2013 |
| 2x21 | 225 | Dear Terry | June 22, 2013 |
Season 3
Season Three Episode Guide[3]
| Episode # | Broadcast # | Title | Broadcast Date |
|---|---|---|---|
| 3x01 | 301 | Looking Out For #1 | January 4, 2014 |
| 3x02 | 302 | The Psychology of Price | January 11, 2014 |
| 3x03 | 303 | Cause Marketing | January 18, 2014 |
| 3x04 | 304 | Marketing Rock'N'Roll Part I | January 25, 2014 |
| 3x05 | 305 | Marketing Rock'N'Roll Part II | February 1, 2014 |
| 3x06 | 306 | Marketing The Olympics | February 8, 2014 |
| 3x07 | 307 | Ambush Marketing | February 15, 2014 |
| 3x08 | 309 | Have It Your Way: How Mass Customization Is Changing Marketing | March 1, 2014 |
| 3x09 | 310 | Viral Videos | March 8, 2014 |
| 3x10 | 311 | Advertising Alumni | March 15, 2014 |
| 3x11 | 312 | Sunny With A Chance of Mousetraps: How Weather Affects Marketing | March 22, 2014 |
| 3x12 | 314 | Elevator Pitches | April 5, 2014 |
| 3x13 | 315 | Terry's Bookshelf | April 12, 2014 |
| 3x14 | 316 | Brand Envy 2014 | April 19, 2014 |
| 3x15 | 317 | Nudge: The Persuasive Power of Whispers | April 26, 2014 |
| 3x16 | 319 | When Founders Are The Face of the Company | May 10, 2014 |
| 3x17 | 320 | Selling Death | May 17, 2014 |
| 3x18 | 321 | 21st Century Brands | May 24, 2014 |
| 3x19 | 323 | Satisfaction Guaranteed | June 7, 2014 |
| 3x20 | 324 | When Brands Mock Other Brands | June 14, 2014 |
| 3x21 | 325 | Dear Terry 2014 | June 21, 2014 |
Season 4
| Episode # | Broadcast # | Title | Broadcast Date |
|---|---|---|---|
| 4x01 | 401 | Strange Brands | January 3, 2015 |
| 4x02 | 402 | Controversy Advertising | January 10, 2015 |
| 4x03 | 403 | Selling Ugly | January 17, 2015 |
| 4x04 | 404 | Selling The Moon: Part 1 | January 24, 2015 |
| 4x05 | 405 | Selling The Moon: Part 2 | January 31, 2015 |
| 4x06 | 406 | Marketing Hit Songs | February 7, 2015 |
| 4x07 | 408 | For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees | February 21, 2015 |
| 4x08 | 409 | Geography As Branding | February 28, 2015 |
| 4x09 | 410 | The Sharing Economy | March 7, 2015 |
| 4x10 | 411 | Giftvertising | March 14, 2015 |
| 4x11 | 413 | The Marketing Innovations Episode | March 28, 2015 |
| 4x12 | 414 | Limited Edition Brands | April 4, 2015 |
| 4x13 | 415 | Tourism Marketing | April 11, 2015 |
| 4x14 | 416 | Brand Envy 2015 | April 18, 2015 |
| 4x15 | 417 | Show Me The Money: The World of Product Placement | April 25, 2015 |
| 4x16 | 419 | Even In The Dark: How Packaging Persuades You To Buy | May 9, 2015 |
| 4x17 | 420 | Sue Me, Sue You Blues: Famous Advertising Lawsuits | May 16, 2015 |
| 4x18 | 421 | Bookmarks 2015 | May 23, 2015 |
| 4x19 | 422 | The Internet of (Marketing) Things | May 30, 2015 |
| 4x20 | 424 | Selling Yourself: The Art of Personal Branding | June 13, 2015 |
| 4x21 | 425 | Ask Terry 2015 | June 20, 2015 |
Season 5
Season Five Episode Guide[4]
| Episode # | Broadcast # | Title | Broadcast Date |
|---|---|---|---|
| 5x01 | 501 | How Marketing Created Rituals | 5 January 2016 |
| 5x02 | 502 | Promise Less, Profit More | 13 January 2016 |
| 5x03 | 503 | Zombie Brands | 20 January 2016 |
| 5x04 | 504 | When Marketers Lie | 27 January 2016 |
| 5x05 | 505 | Small Move, Big Gain | 3 February 2016 |
| 5x06 | 506 | Words Invented By Marketers | 10 February 2016 |
| 5x07 | 508 | Movie Merchandising | 24 February 2016 |
| 5x08 | 509 | Achilles Heel Advertising: Repositioning The Competition | 2 March 2016 |
| 5x09 | 510 | Live and Let Buy: Where You Live Dictates What You Purchase | 9 March 2016 |
| 5x10 | 511 | Liar For Hire: And Other Strange Service Companies | 16 March 2016 |
| 5x11 | 513 | Bouncing Back: How Marketers Survive Debacles | 30 March 2016 |
| 5x12 | 514 | World’s Oldest Brands | 6 April 2016 |
| 5x13 | 515 | Business As Unusual: The World of B2B Advertising | 13 April 2016 |
| 5x14 | 516 | Brand Envy (2016) | 20 April 2016 |
| 5x15 | 518 | Strange Bedfellows: Advertising & Porn – Part I | 4 May 2016 |
| 5x16 | 519 | Strange Bedfellows: Advertising & Porn – Part II | 11 May 2016 |
| 5x17 | 520 | Radio Still Makes Waves | 18 May 2016 |
| 5x18 | 521 | Persuasive Perks: The World of Loyalty Programs | 25 May 2016 |
| 5x19 | 522 | Zdroj:https://en.wikipedia.org?pojem=Under_the_Influence_(radio_series)