Look up ™ in Wiktionary, the free dictionary.

The trademark symbol ™ is a symbol to indicate that the preceding mark is a trademark, specifically an unregistered trademark. It complements the registered trademark symbol ® which is reserved for trademarks registered with an appropriate government agency.^[1]

In Canada, an equivalent marque de commerce symbol, 🅪 (U+1F16A) is used in Quebec.^[2] Canada also has an Official mark symbol, ⟨Ⓜ⟩, to indicate that a name or design used by Canadian public authorities is protected.^[3] Some German publications, especially dictionaries, also use a Warenzeichen grapheme, 🄮 (U+1F12E), which is informative and independent of the actual protection status of the name.^[4]

Use

Use of the trademark symbol indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration or impart enhanced protections. Registered trademarks are indicated using the registered trademark symbol, ®, and in some jurisdictions it is unlawful or illegal to use the registered trademark symbol with a mark that has not been registered.^[5]

The service mark symbol, ℠, is used to indicate the assertion of a service mark (a trademark for the provision of services). The service mark symbol is less commonly used than the trademark sign, especially outside the United States.

Keyboard entry

• Windows: Alt+0153 (on the numeric keypad)
  • US international keyboard setting: Alt Gr+T
• macOS: ⌥ Opt+2 (or ⌥ Opt+⇧ Shift+2 or ⌥ Opt+⇧ Shift+D or ⌥ Opt+⇧ Shift+T on certain layouts)
• Linux (and similar): ComposeTM
• ChromeOS (and Linux): Ctrl+⇧ Shift+U 2122
  • UK Extended keyboard: AltGr+⇧ Shift+8. (AltGr and *)
• HTML: ™ or ™^[6]
• LaTeX: \texttrademark

Non-standard substitutions

The letters ⟨T⟩ and ⟨M⟩ are sometimes seen paired in an attempt to emulate the trademark symbol. Methods include

• (TM), the letters in normal form, enclosed in parentheses
• TM, the letters written in small caps, on the baseline
• ^TM, the letters written as superscripts, as in mathematical exponentiation
• ᵀᴹ, using symbols from the Phonetic Extensions block in Unicode

See also

Look up ™ in Wiktionary, the free dictionary.

• Trademark law
  • Australian trademark law
  • Canadian trademark law
  • China trademark law
  • United Kingdom trademark law
  • United States trademark law
  • Indian trademark law

References