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The Attitude Era was a major era of professional wrestling within the World Wrestling Federation (WWF, now WWE). The term "WWF Attitude" was used to describe its programming from November 9, 1997, to May 6, 2002. It began during the Monday Night War, a period in which WWF's Monday Night Raw (later Raw Is War) went head-to-head with World Championship Wrestling's (WCW) Monday Nitro in a battle for Nielsen ratings each week from September 4, 1995, to March 26, 2001. The era officially started on November 9, 1997, at Survivor Series 1997, when a video package aired ending with the first use of the "WWF Attitude" scratch logo;[1] this was immediately before the main event featuring Bret Hart vs. Shawn Michaels, which retrospectively would be known as the Montreal Screwjob due to the match's controversial finish. WWF's programming in this era featured adult-oriented content, which included increased depicted violence, profanity, and sexual content. This era was part of a wider surge in the popularity of professional wrestling in the United States and Canada as television ratings and pay-per-view buy rates for the WWF and its rival promotions saw record highs.
The Attitude Era marked the rise of many WWF wrestlers, including The Rock, Stone Cold Steve Austin, Chris Jericho, Triple H, Kane, Mick Foley (in various personas), Kurt Angle, and The Undertaker (who was already a veteran but continued to gain popularity).[3] The Steve Austin–Vince McMahon feud was one of the longest-running and most prominent rivalries of the era.[4] The WWF Women's Championship, which had lain dormant since December 13, 1995, was reactivated on September 15, 1998. While most of the company's female talent, such as Sable, Sunny and Stacy Keibler during this time period were marketed as sex symbols booked in sexually provocative gimmick matches (e.g., "bra and panties", bikini, lingerie, etc.) in an effort to draw more male viewership, prominent female stars such as Chyna, Lita, and Trish Stratus among others were presented as serious wrestlers.[5] WWF also signed a number of wrestlers who left WCW during this period, including Chris Jericho and the Big Show.[6]
The era also saw the resurgence of tag team wrestling, namely The Hardy Boyz, The Dudley Boyz, and Edge & Christian, who were featured in several destructive, physical and stunt-filled Tables, Ladders and Chairs matches during this era. Distinguished stables were established in this era, such as D-Generation X, Nation of Domination, The Corporation, Ministry of Darkness, Corporate Ministry and The Brood, among others, and developed major rivalries among each other. The Hardcore Championship was established on November 2, 1998, and this chaotic division involved no disqualification, falls count anywhere matches that would start and then would be taken outside the ring, with blunt weapons involved.[7] The Attitude Era drew to a close on May 6, 2002, as WWF changed its name to WWE and ceased using "WWF Attitude" branding,[2] leading into the Ruthless Aggression Era.[8]
Initiation
Monday Night War and shift to edgier content
During the Monday Night War, a television ratings battle between WWF's Monday Night Raw and WCW's Monday Nitro, the WWF began to transition from the "traditional way" wrestling had long been presented,[9] instead opting for a product which "pushed the envelope" according to then-head writer Vince Russo.[10] The creative side of the product during the era's early stages in 1997 was spearheaded by Russo, who drastically changed the way WWF television was written. Ed Ferrara would later join Russo in June 1998, when he was hired by the WWF.[11] Russo's and Ferrara's booking style has been described as "Crash TV",[12] where they contributed edgy, controversial storylines involving sexual content, profanity,[13] swerves,[10] unexpected heel turns, and worked shoots, as well as short matches, backstage vignettes, shocking angles and levels of depicted violence.[14]
Several moments have been credited with helping WWF transition into the Attitude Era. In his book, Vince Russo mentions the debut of the character Goldust in 1995 as a pivotal turning point,[15][16] while Brian Pillman's "Loose Cannon" persona and the infamous "Pillman's got a gun" segment from 1996 has also been viewed as a key moment of change within the company. In 1996, the WWF had also begun playing up female sexuality, led by Sunny and Sable.[17] On March 10, 1997, the WWF officially debuted its Raw Is War moniker to signify it was waging "war" with WCW's Monday Nitro. One week later, on the March 17 episode, after losing a steel cage match against Sycho Sid in an attempt to win back the WWF Championship, Bret Hart angrily shoved Vince McMahon to the mat during a post-match interview and went into a profanity-laced tirade.[18] The actual start of the Attitude Era itself is unclear and often debated among fans, with moments such as Steve Austin's "Austin 3:16" speech at the 1996 King of the Ring[19] and Vince McMahon's promo on the December 15, 1997 episode of Raw about not being "passé" often being referenced.[20] Meanwhile, the WWE Network lists WrestleMania 13 as the earliest event under their Attitude Era section.
Birth of Austin 3:16
The 1996 King of the Ring tournament saw Austin's first usage of the catchphrase "Austin 3:16", the major marketing tool for WWF during the era.[21] After winning the tournament by defeating Jake "The Snake" Roberts, Austin mocked Roberts' recital of the biblical passage John 3:16 by saying, "You sit there and you thump your Bible, and you say your prayers, and it didn't get you anywhere! Talk about your Psalms, talk about John 3:16... Austin 3:16 says I just whipped your ass!"[22]
Austin's popularity gradually started to rise as an anti-hero despite being portrayed on-screen as a heel character,[23] eventually leading to a long-term feud with Bret Hart from late-1996 to mid-1997, climaxing in a Submission Match at WrestleMania 13. In 1997, a storyline involving Owen Hart and Austin (in which Owen botched a piledriver that caused severe neck injuries to Austin and ultimately led to his early retirement in 2003) culminated in Austin performing a Stone Cold Stunner on Vince McMahon to a positive crowd response and led to Austin being kayfabe arrested.[22]
Bret Hart vs. Shawn Michaels, debut of "WWF Attitude" promo, and the Montreal Screwjob
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Another storyline from 1996 to 1997 was the personal feud between Bret Hart and Shawn Michaels, who had legitimate issues with one another outside of wrestling. The conflict behind the scenes spilled into their on-screen storyline, where both men made deeply personal remarks in interviews and promo segments that were often rooted in these issues.[24]
On November 1, 1997, then-WWF Champion Hart officially signed a contract to work for WCW beginning that December. Vince McMahon sought to prevent Hart from leaving the WWF as its champion, allegedly not wanting Hart to potentially appear on WCW television with the WWF Championship, and proposed having Hart lose to Michaels at their scheduled match at Survivor Series on November 9. Hart refused due to his personal issues with Michaels becoming too great, with Bret using his "creative control" clause included in his WWF contract as leverage. Both parties seemingly came to an agreement in which the match would have a disqualification finish – which would not result in a title change – therefore, Hart would retain the championship and either lose or forfeit the title at a later date. However, McMahon, Michaels, and other WWF employees covertly went on to change the outcome of the match without Hart's knowledge.
During the pay-per-view broadcast, a video package aired immediately before the Hart vs. Michaels match, debuting the “Attitude” promo that included the first instance of the WWF "scratch" logo.[1][25] During the match, Michaels placed Hart in the Sharpshooter, Hart's signature finishing maneuver. McMahon – who was at ringside, a rarity at the time, as he was primarily working as an on-screen commentator – quickly ordered referee Earl Hebner to call for the bell and award Michaels the WWF Championship by submission, despite Hart not submitting. Hart, realizing that he had been the victim of a so-called "screwjob", spit on McMahon, destroyed television equipment, and traced the letters "WCW" in the air with his finger while fans in the arena threw garbage into the ring area and expressed their support for Hart. The incident would go on to be dubbed the Montreal Screwjob. Both the promo and the screwjob are considered by most as the official beginning of the Attitude Era.
One week later, on Raw, McMahon gave an interview with Jim Ross in which McMahon explained his actions and infamously claimed that "Bret Hart screwed Bret Hart." The WWF successfully went on to parlay fan resentment towards McMahon – whose position as owner of the WWF was rarely acknowledged on-screen prior to the Montreal Screwjob – into creating the "Mr. McMahon" character, a villainous, overbearing boss. McMahon's new heel character would become a major part of the WWF's transition to reality-based storylines, particularly his rivalry with Stone Cold Steve Austin.
On the December 15th, 1997 edition of Raw, McMahon expressed the change into the new era as an evolution towards more contemporary tones in a segment denoted as "The Cure For The Common Show". He harkened back to the phrase "sports entertainment", to describe the pairing of athleticism now delving deeper beyond sports mediums in favor of broader spectrums like popular television programs of the time. McMahon discussed the idea of blurring the lines more for fans between the typical hero and villain (or babyface and heel) dynamic which would ring true for popular anti-hero Steve Austin. He referred to the "era of the superhero urging you to say your prayers and eat your vitamins" as passé; as of that time former WWF Champion Hulk Hogan had also transitioned from larger than life superhero into the leader of the villainous faction The New World Order on WCW television. It verbally represented a transition further from the Hulkamania era of the 1980s as well as the "New Generation[broken anchor]" period of the early-to-mid-1990s. McMahon laid out a campaign to continue adapting creatively with the times as a means of furthering the WWF's longevity. He advised parental discretion for parents of younger viewers among an increased viewer base who would now be watching RAW and War Zone.[26][27]
USA Network ownership change
In October 1997, USA Network owners at Seagram agreed to sell the network to media mogul Barry Diller.[28] Diller's purchase of the USA Network was finalized in February 1998,[29] and longtime USA Network managing head Kay Koplovitz would be ousted from the network she founded two months later.[30] Shaun Assael and Mike Mooneyham's book Sex, Lies, and Headlocks: The Real Story of Vince McMahon and World Wrestling Entertainment stated that "the terrain shifted completely under everyone's feet" following Diller's purchase of the USA Network, which began in October 1997, and that Koplovitz was in fact planning to remove WWF programming from the USA Network prior to the purchase.[31] Following the purchase, the WWF began to dominate cable television ratings with Raw episodes which were not only breaking away from traditional censorship, but that were also showing fans at ringside screaming obscenities, wearing risqué t-shirts, and holding signs that often sported controversial phrases.[32][33] The USA Network was even reported as showing less remorse than WWF owner Vince McMahon did over a controversial incident on the September 14, 1998 episode of Raw where the wrestler Jacqueline had one of her breasts exposed during an evening gown match, which network spokesman David Schwartz described as "not worse than anything you see on broadcast television at that time of night, such as NYPD Blue."[33] USA Network executive Bonnie Hammer, a protege of Diller who was also one of the few USA Network executives to speak out against the plan to cancel Raw,[34][31] worked extensively with head writer Vince Russo in reinventing the World Wrestling Federation.[35]
Notable stars
Stone Cold Steve Austin
After Stone Cold Steve Austin won the 1998 Royal Rumble, former heavyweight boxing champion Mike Tyson, who was in attendance at the pay-per-view, made a guest appearance on Raw the following night.[22][23] Tyson, who at the time was still suspended from boxing, was to be introduced as the "Special Guest Enforcer" referee for the championship match at WrestleMania XIV,[36] but Vince McMahon's presentation of Tyson was abruptly interrupted by Austin, who flipped off Tyson, leading to a brief scuffle.[23] In an interview with Austin, head writer Vince Russo described this moment as the start of the Attitude Era.[36] Over the following weeks, Tyson aligned himself with Michaels, Austin's opponent at WrestleMania, and D-Generation X.[36] At WrestleMania, in the closing moments of the match, Tyson counted Austin's victorious pinfall on Michaels.[22][37] Tyson was paid $4 million for his role.[38]
Following his crowning as champion, a long-term storyline pitting Austin and McMahon as rivals began,[23] and it proved pivotal in increasing the WWF's revenues from merchandise sales, arena events, and PPV sales, as well as television ratings.[39][40] Week by week, Austin would regularly have to overcome the odds stacked against him by Mr. McMahon.[23] Austin and McMahon were featured in numerous segments which led to a scheduled match between the duo on April 13, 1998, episode of Raw. Austin and McMahon were going to battle out their differences in an actual match, but the match was declared a no-contest when Mick Foley (Reprising his character Dude Love) interrupted. On that night, Raw defeated Nitro in the television ratings for the first time since June 10, 1996. Austin again wrestled McMahon on February 14, 1999, at St. Valentine's Day Massacre in a steel cage match, which he won when the debuting Big Show accidentally threw him through the cage wall, resulting in Austin earning a WWF title shot at WrestleMania XV, where he defeated The Rock, whom he also defeated in a rematch the following month at Backlash.
Throughout the Austin-McMahon rivalry, McMahon founded two heel factions: The Corporation and The Corporate Ministry. The feud between the two also involved some of the most iconic moments of the Era, including Austin driving a Zamboni to the ring to attack McMahon; Austin visiting and attacking McMahon in a hospital; Austin filling McMahon's Chevrolet Corvette with cement; and Austin driving to the ring in a beer truck and spraying Vince, Shane McMahon, and The Rock with beer.[22][41]
At Fully Loaded in 1999, Vince McMahon added a special stipulation to the scheduled first blood match between The Undertaker and Austin for the WWF Championship. The stipulation was that if Austin won, McMahon would kayfabe step away from the WWF, but if Austin lost, he would never receive a shot at the WWF Championship again. Austin won the match, thus leading to Vince temporarily being banned from the WWF.[42] At Survivor Series, Austin was run down by a car driven by a mystery assailant in the parking lot.[43] This was due to Austin needing to take time away from wrestling because of underlying spinal and neck issues caused by his initial injury at SummerSlam in 1997. Austin then underwent spinal fusion surgery by Dr. Lloyd Youngblood.[44] Austin would not be seen on WWF television (aside from a one-off appearance at Backlash 2000) for nine months.
Upon Austin's return at Unforgiven 2000, he confronted and questioned several superstars, hoping to find his assailant. Rikishi would ultimately admit responsibility for the attack on Austin, claiming the assault was done as a favor per the request of Austin's prior rival, The Rock. Austin faced off against Rikishi at No Mercy, the match ending in a no contest. Austin would go on to win the 2001 Royal Rumble match and face The Rock for the WWF Championship in the main event of WrestleMania X-Seven. At WrestleMania, Austin officially turned heel after aligning with his former rival Vince McMahon and defeated The Rock to regain the WWF Championship.[45][46] During the Invasion storyline, Austin entered a rivalry with Kurt Angle, losing the WWF Championship to him at Unforgiven.
The Rock
Dwayne Johnson, a third-generation wrestler, made his debut at the 1996 Survivor Series as "Rocky Maivia", naming himself after his grandfather Peter Maivia and his father Rocky Johnson. Despite being a babyface with an impressive winning streak and an Intercontinental Championship reign, he was frequently met with negative reception from live audiences, such as loud boos, "Rocky sucks!" chants, and even crowd signs that read "Die Rocky Die". Maivia officially turned heel when he joined the Nation of Domination in late 1997 and renamed himself "The Rock". As a member of the Nation of Domination, The Rock won the Intercontinental title for a second time. The Rock eventually overthrew Faarooq to become the leader of the Nation. After the Nation disbanded in late 1998, The Rock began referring to himself as the "People's Champion" and began to receive the support of the audience, which led Vince McMahon and the Corporation to target him. Survivor Series 1998 marked the first PPV headlined by The Rock. During the final match of a tournament against Mankind to crown a new WWF Champion, a double turn occurred with the help of McMahon, similar to the previous year's Survivor Series, revealing that Rock was working with The Corporation all along, leading to The Rock's victory. The Rock officially joined McMahon as the crown jewel of The Corporation, abandoning his previous moniker as "The People's Champion" and declaring himself "The Corporate Champion".[48]
The Rock had a lengthy feud with Mankind, who won the title on an episode of Raw in January 1999. The reign was short-lived. However, The Rock received his rematch at the 1999 Royal Rumble in an I Quit Match. The Rock won the I Quit Match in a controversial fashion and became the WWF Champion again. A rematch, known as "Half-Time Heat", took place during halftime of that year's Super Bowl, which saw Mankind win the match and the title. The Rock would receive another rematch at St. Valentine's Day Massacre, in a last-man-standing match for the chance to headline WrestleMania XV as the WWF Champion. The bout ended in a draw after both men were unable to stand before the ten count. Despite Mankind being the WWF Champion, he gave The Rock one more shot at the title in a ladder match on Raw. This was their final match, as the Big Show interfered in it and choked Mankind off the ladder, leaving The Rock all by himself and allowing him to win the match and headline WrestleMania XV as the WWF Champion. At WrestleMania XV, The Rock defended the title against the challenger, Stone Cold Steve Austin. Despite interference from Vince McMahon attacking Austin on his behalf, The Rock went on to lose the match and the championship.[49]
After being fired from the Corporation by Shane McMahon following WrestleMania, The Rock once again declared himself the People's Champion and went on a number of small feuds during the latter part of 1999. During this time, The Rock's popularity began to flourish again, and he aligned with his former rival Mankind to create the tag team, The Rock 'n' Sock Connection. In November 1999, The Rock surpassed Stone Cold Steve Austin as the WWF's top babyface star.[50] The team won the WWF Tag Team Championship on an episode of Raw in 1999. After the Rock 'n' Sock connection broke up, The Rock went back into the main event picture of the WWF, battling the likes of Triple H and his stable, the McMahon-Helmsley Regime. Late in the Attitude Era, The Rock faced Stone Cold Steve Austin again at WrestleMania X-Seven in the main event match for the WWF Championship. Austin once again defeated The Rock to regain the title and joined forces with his nemesis Mr. McMahon. Later in 2001, upon his return to the company following a brief hiatus, The Rock would defeat Booker T at SummerSlam to win the WCW Championship, which was now part of the WWF following WWF's purchase of WCW earlier that March.[51] Later that year at Survivor Series, The Rock led Team WWF to victory over Team Alliance as part of the Invasion storyline, by being the sole survivor after last eliminating his rival Austin and celebrated the win with Vince McMahon.[52]
Mick Foley
Mick Foley played three different personas during this era: Mankind, Dude Love, and Cactus Jack. While Mankind was his main WWF persona, and Cactus Jack was previously used in his days in WCW, ECW, Japan, and various independent promotions, Dude Love was inspired by a character Foley created when he and his high school friends participated in backyard wrestling in his hometown of Long Island, New York. Foley debuted both Dude Love and Cactus Jack in the WWF in mid-1997, while Mankind debuted at Foley's first-ever WWF event on April 1, 1996, during the Raw after WrestleMania XII. Foley's creative versatility allowed him to create distinct characteristics for each character. The 1998 Hell in a Cell match between Mankind and The Undertaker remains one of the most iconic and memorable Hell in a Cell matches to ever take place, with its level of extreme violence and dangerous spots, such as Mankind getting legitimately knocked unconscious and suffering multiple injuries. Though Mankind lost the match, he has been well praised for the brutality he endured during the match.
On the January 4, 1999 edition of Raw, Foley won his first WWF Championship, defeating The Rock with the help of Steve Austin.[53][54] This match is regarded as a major turning point of the Monday Night War, shifting the ratings permanently in the WWF's favor.[53][54] The duo fought in an infamous "I quit" match at the 1999 Royal Rumble event. The match was notable for its brutality, in the ending The Rock chased a bloodied Mankind out of the ring and up the walkway while having Mankind handcuffed, hitting him repeatedly with a chair (a total 13 times over the match) until he fell unconscious on the concrete. Finally, Mankind was heard shouting "I quit!" three times in a row; the audio was actually a recording from a promo Mankind made on Heat in the match build up, so Mankind never actually quit, but the Rock was declared the winner nonetheless.[55]
Backstage In 2000, Foley reprised his Cactus Jack persona and was involved in a major rivalry with Triple H over the WWF Championship. The duo had a critically acclaimed street fight match at the 2000 Royal Rumble which Triple H won, with the level of brutality displayed by the duo being praised.[56][57][58] At No Way Out, Foley lost to Triple H in a Hell in a Cell match, and as per the stipulation, Foley was forced to retire from full-time competition. Despite this Foley competed in the Fatal Four-Way Elimination match main event of WrestleMania 2000 against the Rock, The Big Show and Triple H, which was won by Triple H. Foley would then serve as storyline WWF Commissioner under his real name beginning in the summer of 2000. He lost the position that December after being kayfabe fired onscreen by Mr. McMahon during which he received a brutal beat down.[59][60]
Triple H
At the start of the Attitude Era, following Shawn Michaels' severe back injury and subsequent retirement from wrestling in 1998, Triple H assumed leadership of D-Generation X. At SummerSlam, Triple H defeated The Rock in a ladder match with the help of fellow D-X member Chyna to win the Intercontinental Championship. At WrestleMania XV, Triple H lost to Kane after Chyna interfered on his behalf and seemingly rejoined D-X. Later on in the night, however, Triple H would betray his long-time friend and fellow D-X member X-Pac by helping Shane McMahon retain the European Championship and joined The Corporation, turning heel in the process. In April, he started moving away from his D-X look, taping his fists for matches, sporting new traditional wrestling trunks, and adopting a shorter hairstyle. His gimmick changed as he fought to earn a WWF Championship opportunity, and Triple H began referring to himself in interviews as "The Game".[61] After failed attempts at winning the championship, Triple H, along with Mankind, challenged then-WWF Champion Stone Cold Steve Austin to a triple threat match at SummerSlam, which featured Jesse "The Body" Ventura as the special guest referee. Mankind won the match and the title by pinning Austin.[62] The following night on Raw, Triple H defeated Mankind to win his first WWF Championship.[61] However, he would lose the WWF Championship to Mr. McMahon on the September 16, 1999, episode of SmackDown! before regaining it at Unforgiven in a Six-Pack Challenge that included British Bulldog, Big Show, Kane, The Rock, and Mankind. He defeated Stone Cold Steve Austin at No Mercy before dropping the title to Big Show at Survivor Series. Triple H then continued his feud with Mr. McMahon by marrying his daughter Stephanie McMahon and defeating McMahon at Armageddon, which saw Stephanie betray Vince. As a result of the feud, an angle with Triple H and Stephanie began, which carried the WWF throughout the next seventeen months; together, they were known as The McMahon-Helmsley Regime.[63]
Triple H participated in the Fatal Four-Way Elimination match main event of WrestleMania 2000 with Stephanie at his corner for the WWF Championship, becoming the first heel to win the main event of WrestleMania.[64] He would continue to feud with The Rock in the following months, which included a 60-minute Iron Man match between the duo at Judgment Day, a match Triple H won.[65] However, Triple H would lose the title to The Rock in a Six-Man Tag Team Elimination Match at that year's King of the Ring. Triple H would then be involved in a love triangle with Kurt Angle and Stephanie before revealing himself to be the man who convinced Rikishi to run over Stone Cold Steve Austin the year prior. At the 2001 Royal Rumble, Triple H lost to Kurt Angle in a WWF Championship match.[66] Triple H would, unfortunately, suffer a severe quadriceps injury during an episode of Raw in May 2001, which would lead him to be out of action for the rest of the year.
Chyna
Chyna made her WWF debut on February 16, 1997, at In Your House 13: Final Four; her character emerged as a plant from a ringside seat, choking Marlena while Goldust was in the ring with Triple H.[67] Her original role in the promotion was as the stoic enforcer/bodyguard for Triple H and later D-Generation X, which was founded by both Triple H and Shawn Michaels. She often helped them cheat to win by physically interfering in matches by executing her trademark low blow to the groin.[67] She was given the ring name "Chyna", an intentionally ironic moniker; fine china is delicate and fragile, a sharp contrast to her character.[68] Backstage, however, the male wrestlers initially hesitated to let a woman be seen overpowering them on television.[69] Despite this, she would become a prominent member of D-Generation X, and besides competing in the women's division, she would regularly compete against male wrestlers in intergender matches.
Chyna being considerably stronger than any other women in the roster participated in several Intergender wrestling matches against mid-card male wrestlers and won the Intercontinental champion twice. She defeated Jeff Jarret at No Mercy in 1999 to win her first Intercontinental Championship title. Not long after losing the Intercontinental Championship title during her first reign, Chyna became the on-screen girlfriend of the recently debuted Eddie Guerrero. Originally seen as villains, they became fan favorites during the summer of 2000, with Guerrero dubbing her his "Mamacita".[70] They faced Val Venis and Trish Stratus in an intergender tag team match at SummerSlam with the Intercontinental Championship on the line.[71] Chyna won the match, but her second reign ended when she lost the belt two weeks later to Guerrero in a Triple Threat match with Kurt Angle.[72] The two officially split in November 2000 after Chyna, in storyline, was shown footage of Eddie cavorting in the shower with two other women.[73] Chyna left the WWF on November 30, 2001, several months after she had been taken off of television.[74]
The Brothers of Destruction (The Undertaker and Kane)
At SummerSlam in 1996, The Undertaker became embroiled in a feud with his former manager Paul Bearer. During the course of their conflict, Bearer threatened The Undertaker with the threat of revealing his "secret", calling him a "murderer," and accusing him of killing his parents and brother. In the weeks that followed on Raw, Bearer revealed that Kane was actually still alive and that Bearer had an affair with The Undertaker's mother, which produced Kane, meaning Bearer was Kane's biological father. Kane officially debuted at Badd Blood: In Your House, interfering in the inaugural Hell in a Cell match between Undertaker and Shawn Michaels. Following a series of taunts from Bearer and Kane, who cost him the WWF Championship at the Royal Rumble, Undertaker, who had previously stated that he would never fight his own brother, agreed to face Kane at WrestleMania XIV. The Undertaker won the match at WrestleMania and proceeded to win the first ever Inferno Match the following month at Unforgiven.[75]
Kane then teamed with The Undertaker's rival Mankind, and they won the Tag Team Championship on two occasions. In the interim, Kane would win the WWF Championship from Stone Cold Steve Austin during a First Blood main event match at King of the Ring 1998, which was preceded by a Hell in a Cell match between Mankind and The Undertaker that Undertaker had won, but Kane lost the title to Austin the following night on Raw. A few weeks later, thanks to the influence of The Undertaker, Kane turned on Mankind. Following the conclusion of this storyline, The Undertaker and Kane united to form a tag team that became known as The Brothers of Destruction.
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