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Romulan ale
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Many works of fiction have incorporated into their world the existence of beverages or drinks – liquids made for popular consumption – which may create a sense of the world in which the story takes place, and in some cases may serve to advance the plot of the story. These products may be fictional brands which serve as a stand in for brand names, and in that capacity may be a vessel for mockery of the marketing culture associated with brand name products (e.g., Duff Beer from The Simpsons; Buzz Beer from The Drew Carey Show). In science fiction, beverages from alien races may enhance the sense of a futuristic society (e.g. Romulan Ale in Star Trek).[1]
While there are many fictional liquids that can be consumed, fictional liquid medicines and magical potions (such as the liquid that causes Alice to shrink in Alice in Wonderland) may not be widely available for common consumption, or may simply not be described as being used for that purpose, and thus would not be considered "beverages" at all.
Alcoholic or intoxicating beverages
In literature and print
| Beverage | Source | Date of first mention |
Description and significance |
| Moloko Plus (Nadsat for "Milk Plus") | A Clockwork Orange | 1962 | Aka "milk with knives in it"; drunk by the protagonist to get him in the mood for "a bit of the old ultraviolence"[2] In the film, Moloko Plus is milk laced with one of three (possibly illegal) drugs, Vellocet, Synthemesc and Drencrom. Alex and his droogs prefer the version containing Drencrom. |
| Herzwesten beer | The Drawing of the Dark | 1979 | A dark beer, produced only every seven hundred years, that has supernatural properties.[3] |
| Pan-Galactic Gargle Blaster | The Hitchhiker's Guide to the Galaxy | 1978 | A legendary cocktail invented by Zaphod Beeblebrox, based on "Old Janx Spirit." The effect of drinking it is "like having your brains smashed out by a slice of lemon wrapped round a large gold brick."[4] Many real-life recipes for this drink exist. |
| Victory Gin | Nineteen Eighty-Four | 1949 | A cheap, low-quality drink supplied by the government. It has a "sickly, oily smell" and tastes like nitric acid;[5] swallowing it gives "the sensation of being hit on the back of the head with a rubber club."[6] Winston Smith, the protagonist, frequently drinks it despite its disagreeable taste and smell. Only party members have access to Victory Gin; beer (which is of much better quality than Victory Gin) is the drink of the proles, while wine (which Winston finds disappointingly bland) is only available to the Inner Party. In the 2018 film Terminal, Annie as a waitress serves Bill a drink of Victory Gin, the gin from George Orwell's 1984. |
| Vesper | Casino Royale | 1953 | Three measures of Gordon's, one of vodka, half a measure of Kina Lillet. Shake it very well until it's ice-cold, then add a large thin slice of lemon peel. Named after the original Bond girl, Vesper Lynd. Since Kina Lillet is no longer available, it can be approximated by using modern Lillet or Cocchi Americano.[7] |
| Old Sock | The last Gold Diggers, The Last Polar Bears | 1998, 1993 | A drink consumed by Wolves in the Arctic whilst Roo and Grandfather are trying to find polar bears and by Kangaroos and koalas in Australia. Reportedly alcoholic as the Wolves were reported to have been acting in a drunk and disorderly manner. |
| Austershalin Brandy | The Lies of Locke Lamora | 2006 | A brandy made by the House of bel Auster in Emberlain. It is a famous mercantile export of Emberlain, and plays a key role in an elaborate confidence trick in the book. |
| Butterscotch and Buttergin | Charlie and the Chocolate Factory | (1964) | Products marketed by Willy Wonka, the first used to make butterscotch and soda, the second used for buttergin and tonic. The Oompa-Loompas are very fond of both. |
| Pinot Grand Fenwick | The Mouse That Roared | 1955 | A wine made in the fictional Duchy of Grand Fenwick, an independent microstate from Leonard Wibberley's Grand Fenwick series. The wine is the Duchy's primary export, and is described as a favourite of wine connoisseurs. Particularly popular in the U.S.A, this wine inspired the cheap, Californian, imitation Pinot Grand Enwick, and issue which prompted the events of The Mouse That Roared.[8] In the sequel novel The Mouse on the Moon a variant of the wine is discovered to have nuclear properties, such that a simple reaction with iron-filings creates enough energy to propel a space ship.[9] |
In film
| Beverage | Source | Date of first mention |
Description and significance |
| Black Pony Scotch | Laura[10] | 1944 | A bottle of this brand is found in the apartment of the title character (who is understood to have been murdered), leading the detective investigating the crime to develop suspicions based on his belief that she would not drink so cheap a brand. In the stage play of the film, the product is called "Four Horses Scotch".[10] |
| Elsinore beer | Strange Brew | 1983 | The plot was loosely based on Shakespeare's Hamlet, but the key characters were either stakeholders or employees of the company that made this beer, which was contaminated by an evil mastermind in a plot to control the world.[11][12] |
| Romulan Ale | Star Trek | 1982 | A highly intoxicating beverage, which is outlawed within the Federation but none the less occasionally shown aboard Federation ships, typically with some commentary as to its prohibited / bootleg status. Generally light to medium-blue in color. Despite the use of the term "ale" in its name, Romulan Ale is depicted on-screen as an uncarbonated liquid poured from a flask or decanter which, along with its high potency, suggests a distilled spirit. |
| Tenafly Viper | Street Trash | 1987 | An alcoholic wine that causes anyone who drinks it to melt in a horrific fashion.[13] |
In television
| Beverage | Source | Date of first mention |
Description and significance |
| Ambrosia | Battlestar Galactica | 1978 (original series), 2005 (reimagined series) | A high-end liquor, generally depicted as being served neat. Likely analogous to brandy, in the original series it is shown alternately as either red or light brown in color, while in the re-imagined series, it is always bright green. |
| Binge Beer | NASULG | 1999 | Created by the National Association of State Universities and Land-Grant Colleges (NASULG) for a series of television commercials in their anti-drinking campaign.[14] |
| Buzz Beer | The Drew Carey Show | May 8, 1996 | A mixture of beer and coffee brewed and mixed by the characters in Drew's garage.[15][16] The production and marketing of this product created numerous situations in which the dynamics of the characters played out. In one episode, a product with the same ingredients called Cap-Beer-Cino was made by a competitor. |
| Death Comes for the Archbishop | Blandings | February 17, 21013 "Problems with Drink" | Composed of equal measures (one supposes) of gin, sherry, port, brandy, pudding wine, with a substantial dash bitters, this concoction is guaranteed to "insulate the drinker against the amorous attentions of the female." ("I should think it would, sir," replies Beach.) |
| Duff Beer | The Simpsons.[15][17] | Consumed by many characters, this beer has been prevalent throughout the series since its introduction in May 1990, and provides a basis for numerous storylines. Variations include Duff Lite, Duff Dry, and Duff Dark. Fudd Beer is sold in competition with Duff Beer, and is reportedly popular in Shelbyville despite having blinded hillbillies. | |
| Flaming Moe (Flaming Homer) |
The Simpsons episode "Flaming Moe's"[15] |
November 21, 1991 | Drink invented by Homer Simpson and then co-opted by Moe the bartender, which becomes wildly popular. It consists of several alcoholic beverages mixed together with children's cough syrup and is set on fire before serving. |
| Girlie Girl Beer | Married... with Children | Lead character Al Bundy's favorite beer, and the official beer of his anti-feminist club, NO-MA'AM – that is, until Yoko Ono becomes the brand's official spokesperson. | |
| Glen McKenna scotch | How I Met Your Mother episode "Intervention" | October 13, 2008 | An expensive scotch appearing at various point throughout the series.[18] |
| Panther Pilsner Beer | The Three Stooges short subject, Three Little Beers;[19] |
November 28, 1935 | In this short, the Three Stooges work for the beer company that manufactures this product, and end up sending barrels of it rolling through the streets. |
| Rigor Mortis | Blandings | March 30, 2014, "Custody of the Pumpkin" | "The secret of a really stiff rigor mortis is plenty of yellow chartreuse," mixed, presumably with gin, and shaken in a large jug. |
| MacCutcheon | Lost | 2007, "Flashes Before Your Eyes" | An expensive Scotch whisky that features prominently in many episodes of the series.[20] |
| Screaming Viking | Cheers | September 24, 1987[21] | This drink is made-up by the bar regulars to boot out the new bartender, Wayne, in favor of keeping Woody. It eventually becomes an actual drink in the real world.[22] |
| Uncle Jemima's Pure Mash Liquor | Saturday Night Live | February 5, 2000 | In three episodes airing February 5, 2000, March 18, 2000, and May 13, 2000; "Uncle Jemima" (played by Tracy Morgan), is the husband of Aunt Jemima, "the pancake lady", and the creator of the beverage in this commercial parody. The commercial jabs at old-time racial stereotypes perpetuated by products like Aunt Jemima. Uncle Jemima comments that while his wife says "sellin' booze is degradin' to our people", "I always say that black folk ain't exactly swellin' up with pride on account of you flippin' flapjacks".[23] |
| Vitameatavegamin | I Love Lucy episode, "Lucy Does a TV Commercial" |
May 5, 1952[24][25] | Lucy schemes to get on Ricky's TV show by appearing in a commercial for this beverage, which is said to contain "vitamins, meat, vegetables and minerals". As Lucy does repeated takes of the commercial and swallows dose after dose, her increasingly tipsy behavior reveals that the product also contains alcohol. |
| Zafiro Añejo | Breaking Bad episode, "Salud" |
September 18, 2011 | Gustavo Fring gifts Don Eladio a poisoned bottle of Zafiro Añejo, an expensive high-end tequila brand. The brand reappears throughout the spin-off series Better Call Saul, with the agave-shaped bottle stopper becoming a recurring symbol of Jimmy McGill and Kim Wexler's cons. |
In radio
| Beverage | Source | Date of first mention |
Description and significance |
| Shires | The Archers | 1951[26] | Served in The Bull, Ambridge, the village pub in world's longest running soap opera[27] The Archers. A cask beer real ale.[26] |
| Otter's Crest, Old Monk's Bell, Sailor's Junk, Orbital, Tandoor, Riland's Dark Water, Allison's Amber | Double Science | May 2008[28] | In all episodes fictional real ale is discussed by the errant science teachers. Particularly in episode 3, "4 Extra Premiere". |
In video games
| Beverage | Source | Date of first mention |
Description and significance | |
| Pißwasser | Grand Theft Auto IV, Grand Theft Auto V | April 2008 | A German lager, advertised on radio, television, and billboards. Its logo also appears on trucks and buildings. | |
| Ion Bru | Void Bastards | May 2019 | A type of beer. | |
| Sprunk Beer | Grand Theft Auto: San Andreas | October 2004 | Alcoholic variety of "Sprunk", another in-universe beverage in the GTA series. | |
| Nuka Cola Dark | Fallout 4: Nuka-World | August 2016 | Alcoholic variety of "Nuka Cola", the most popular soft drink in the world of the Fallout (series) franchise. |
Miscellaneous
| Beverage | Source | Date of first mention |
Description and significance |
| Bear Whiz Beer | Everything You Know Is Wrong | October 1974 | Apparently an ordinary American light lager, depicted in the subsequent 1975 film of the same name as being ladled directly out of a mountain stream by a rugged-looking outdoorsman. Its packaging is described with vaguely sexual undertones, and it is implied to not be beer at all, but rather the product of bears urinating into fresh water, possibly a critique of the inexpensive, mass-produced American lager style beers which are commonly advertised in North America in a similar manner. "As my daddy said, 'Son, it's in the water. That's why it's yellow.'" |
| Heisler Beer | Various | Essentially a placeholder name for a beer, this brand has appeared in many films and television shows. | |
| Beelzejuice | Helluva Boss | February 2021 | Type of whiskey produced in Hell, favored by demons. Can turn terrestrial fish who drink it into sea monsters. |
Non-alcoholic beverages
In literature and print
| Beverage | Source | Date of first mention |
Description and significance |
| Jihad Cola | Prayers for the Assassin | 2006 | A popular soda brand in the future Islamic States of America, where alcohol is outlawed. |
| Nozz-A-La | The Dark Tower (series) | 1997 | A fictional soda brand, with a logo similar to Coca-Cola's. The brand name also appears on Henry Gale's balloon in the TV show Lost. |
| Panta | The Danganronpa franchise | The popular soda brand, but with a P. Used to avoid copyright, being the favorite drink of Kokichi Ouma |
In film
| Beverage | Source | Date of first mention |
Description and significance |
| Adrenalode[29] | Turbo | 2013 | A potent energy drink promoted by 5-time Indianapolis 500 champ Guy Gagné, Adrenalode contains ingredients such as Phonisirene, Ethylonium, Tauranidrene, Chloriadium, and Tastebadazine which in fine print are "not recommended for ingestion". |
| Blue milk | Star Wars | 1977 | Blue coloured bantha milk. A Bantha is a type of animal which lives on planet Tatooine. |
| Brawndo | Idiocracy | 2006 | It's got what plants crave! |
| Booty Sweat energy drink | Tropic Thunder | 2008 | Part of the multi-pronged product empire of that film's character, Alpa Chino.[30] The drink, like other products, supports the use of Chino as a parody of other rappers or musicians who become multi-product moguls. Chino has a supply of the beverage throughout the film, and plugs it (anachronistically) during the filming of the Vietnam war film-within-a-film. |
| Botijola | Mort & Phil. Mission: Save Earth | 2008 | An awful beverage that contains no water in its formula. The evil producer of the beverage wants to produce a world drought, so people will be forced to drink his product.[31] |
| Buzzz Cola | Surf II: The End of the Trilogy | 1984 | A popular soft drink that the film's antagonist, teenage mad scientist Menlo Schwartzer, chemically alters to turn its drinkers into garbage-eating zombie slaves as part of a scheme to rid Southern California of its surfer population.[32] The preferred drink of rebellious youth and mindless drones. |
| Cadre Cola | The Running Man | 1987 | The sponsor of The Running Man TV game show. |
| Dark Planet Cola | Escape from Planet Earth | 2013 | A green cola popular on Planet Baab that is somehow 800% sugar and made to promote Scorch Supernova's mission to the Dark Planet. |
| Fizzy Bubblech | You Don't Mess with the Zohan | 2008 | A soft drink in an unusually shaped bottle popular in Israel. |
| Pingo Doce | The Incredible Hulk | 2008 | |
| Slusho! | Cloverfield, Star Trek | 2008 (earlier in Alias) |
As part of the viral marketing campaign, the drink Slusho! has served as a tie-in. The drink had already appeared in producer Abrams' previous creation, the TV series Alias.[33] |
In television
| Beverage | Source | Date of first mention | Description and significance |
|---|---|---|---|
| Gut Milk | Only Murders in the Building | 2021, "Who Is Tim Kono?" | Gut Milk is the fictional vanilla-blast flavored supplement and multi-level marketing product featured in Only Murders in the Building. It is sold by Ursula to various residents in the building. Oliver buys some in exchange for information about Tim Kono, as does one of Cinda Canning's minions. |
| Killer Shrew | Mystery Science Theater 3000 | 1992, "The Killer Shrews" | Featured in the last two host segments of the episode, a send up of the Alaskan Polar Bear Heater. Composed majorly of candies and sweets, very thick. Joel passes out after a taste, while Frank has an extreme sugar rush. He manages to drink it all, but is very nauseous, prompting Dr. Forrester to give him an ipecac. |
| Buzz Cola | The Simpsons | 1994, "Lisa vs. Malibu Stacy" | Used in The Simpsons series as a parody of Jolt Cola. Bart is often seen drinking it. |
| Slurm | Futurama | 1999, "Fry & the Slurm Factory" | Highly addictive soft drink used as a favorite of Fry's. Used as the plot of an entire episode where it is learned how slurm is made. |
| Splode | TheTruth.com | 2000, TV commercial[34] | A canned soda described as having "100 times the carbonation of ordinary soft drinks." Part of a series of anti-tobacco parody product commercials. |
| Sprünt | Knowing Me Knowing You with Alan Partridge | 1994 | A German soft drink that Alan illegally advertises on his chat show. |
| Pitt Cola | Gravity Falls | 2012, "Tourist Trapped" | Peach flavored soda, popular in the town of Gravity Falls; named after director Joe Pitt. |
| Thunder Muscle | The Increasingly Poor Decisions of Todd Margaret | 2010, "In Which Claims Are Made and a Journey Ensues" | Energy Drink which Todd Margaret is tasked with selling in the UK, contains a chemical property sought by terrorists to create weapons. Central to many early-series plot devices and scenarios. |
| Blam Berry Blitz | Amphibia | 2020, "Stakeout" | High-caffeinated, fruit-flavored energy drink, advertised as "The Drink that Punches You In the Face and Doesn't Stop" |
| Hindenburg Cola | Animaniacs | 2020, "Hindenburg Cola" | German-made brand of soda favored by Dr. Otto von Scratchansniff. Has very limited distribution, only sold in one store. |
| Caf-Pow | NCIS | Caffeinated drink favored by forensic scientist Abby Sciuto and represented on screen first by Hawaiian Punch and later by unsweetened cranberry juice.[35] | |
| Apple Blood | The Owl House | 2020, "Witches Before Wizards" | Apple-flavored beverage popular on the Boiling Isles; comes in non-alcohol and alcohol varieties, the former sold in juice boxes. |
In video games
| Beverage | Source | Date of first mention |
Description and significance |
| Blam! | Hyperblade | 1996 | Consists of Blam, made with nuclear waste water, and lighter-than-Blam! Blam! Light. |
| Nuka-Cola | Fallout (video game) | 1997 | In the video game franchise Fallout, Nuka-Cola is a unique soft drink inspired by Coca-Cola that gained widespread popularity sometime before the Great War, an atomic war between China and the United States. It comes in multiple flavors, such as Nuka Cola Quantum, which is distinguishable by its blue radioactive glow, Classic Nuka Cola, which is the regular version, Nuka-Cola Dark, an attempt by the company to create an alcoholic beverage, Nuka-Cola Orange, Nuka Grape, Nuka Cola Cherry, Nuka-Cola Quartz, Nuka-Cola Victory and Nuka Cola Wild. Nuka Cola Quantum was then remade by Jones Soda for a limited time offer in stores, though, it is purchasable on some online websites now like eBay. According to Fallout lore, it has a very high sugar content of 43 grams, and it is known to give people withdrawal and vascular problems. |
| Joja Cola | Stardew Valley | 2016 | A soft drink brand that is owned by Joja Corporation. Inspired by Coca-Cola. |
| Blue tide | Teardown (video game) | 2022 | Blue tide is a soft drink that has an addictive secret ingredient that triggers a police investigation. |
| DR>BREENS PRIVATE RESERVE | Half-Life 2 (video game) | 2004 | A drink found in blue, yellow and red cans. |
| Sunset Sarsaparilla | Fallout: New Vegas (video game) | 2010 | Sunset Sarsaparilla is a Sarsaparilla company with its beverages being found in the Mojave Wasteland. |
| Mad Monk Kvass | DayZ (video game) | 2012 | Mad Monk Kvass is a brand of kvass in DayZ named after one of Rasputin's nicknames, the Mad Monk and Mad Monk Kvass has an image of Rasputin on the cans. |
| Pipsi, Spite, Nota Cola, and Fronta | DayZ (video game) | 2012 | To avoid copyright disputes, the creator of DayZ implemented soft drinks but with altered names (Pepsi, Sprite, Coca-Cola, and Fanta respectively). |
| Slurp Juice | Fortnite: Battle Royale (video game) | Zdroj:https://en.wikipedia.org?pojem=Romulan_ale