Meatless Farm

Meatless Farm
Company type	Private
Industry	Food
Founded	2016; 8 years ago
Founder	Morten Toft Bech
Headquarters	Leeds, U.K.
Products	Meat analogues
Number of employees	100
Website	meatlessfarm.com

Meatless Farm is a British company that produces vegan, plant-based meats which are made primarily from pea protein. It was founded in 2016 by the Danish entrepreneur, Morten Toft Bech.

History

The company produces plant-based meats which are made primarily from pea protein.^[1] It was founded in 2016 by Morten Toft Bech, a Danish entrepreneur and former trader.^[3] As of October 2020, Meatless Farm employs 100 people in Leeds, Amsterdam, New York, and Singapore.^[2]

The company started production in 2018,^[4] and initially sold its products in British supermarkets. In September 2019, Meatless Farm expanded to the United States through a partnership with American supermarket Whole Foods.^[5] In October its burger became the first plant-based burger to be added to the menu of British pub chain Wetherspoons.^[6]

In September 2020, Meatless Farm secured £24m of funding.^[7] The company had previously raised £14m from investors including Channel 4.^[8]^[9]

On 12 June 2023, Meatless Farm made its entire 50 strong workforce redundant and entered administration.^[10]^[11]

The company was bought out of administration by VFC Foods^[12] in August 2023 and products under the brand name will reappear in Asda supermarkets.^[13]

References

^ ^a ^b Smithers, Rebecca (3 August 2020). "Vegan food company provokes with M*** F*** advertising campaign". The Guardian. Retrieved 29 September 2020.
^ ^a ^b Rodionova, Zlata (1 October 2020). "'Post-Covid, we all want to be healthier': How vegan brand Meatless Farm is changing habits for good". The Independent. Archived from the original on 12 May 2022. Retrieved 5 October 2020.
^ Duke, Simon (28 May 2019). "Vegans scent victory in a retreat from meat". The Times. Retrieved 29 September 2020.
^ Jolly, Jasper (1 December 2019). "Plant-based food firm Meatless Farms hires former Lidl boss". The Guardian. Retrieved 29 September 2020.
^ Darrah, Kim (16 January 2020). "Plant-based meat startup Meatless Farm goes for a healthy image". Sifted. Retrieved 29 September 2020.
^ Smithers, Rebecca (7 October 2019). "Wetherspoon's adds its first ever fake-meat burger to menu". The Guardian. Retrieved 29 September 2020.
^ Smithers, Rebecca (28 September 2020). "Tesco sets 300% sales target for plant-based alternatives to meat". The Guardian. Retrieved 29 September 2020.
^ Frost, Maisha (3 June 2020). "Meatless Farm Co serves up tasty plant alternatives for meat eaters worldwide". Daily Express. Retrieved 29 September 2020.
^ Osborne, Alistair (23 September 2019). "Channel 4 takes a bite of Meatless Farm Company". The Times. Retrieved 29 September 2020.
^ Dempsey, Jemma (12 June 2023). "Meatless Farm: Vegan mince firm on brink of collapse". BBC. Retrieved 14 June 2023.
^ Ridler, Gwen (12 June 2023). "Meatless Farm staff made redundant as manufacturer appoints administrators". Food Manufacture. Retrieved 14 June 2023.
^ Foreman, Polly (20 June 2023). "'We're Only Just Getting Started': VFC Set To Save Meatless Farm Amid Bankruptcy Fears". Plant Based News. Retrieved 12 August 2023.
^ "MEATLESS FARM PRODUCTS RETURN TO ASDA STORES". Grocery Gazette. Retail Gazette. 7 August 2023. Retrieved 12 August 2023.

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[m***-1] Smithers, Rebecca (3 August 2020). "Vegan food company provokes with M*** F*** advertising campaign". The Guardian. Retrieved 29 September 2020.

[Rodionova-2] Rodionova, Zlata (1 October 2020). "'Post-Covid, we all want to be healthier': How vegan brand Meatless Farm is changing habits for good". The Independent. Archived from the original on 12 May 2022. Retrieved 5 October 2020.

[3] Duke, Simon (28 May 2019). "Vegans scent victory in a retreat from meat". The Times. Retrieved 29 September 2020.

[4] Jolly, Jasper (1 December 2019). "Plant-based food firm Meatless Farms hires former Lidl boss". The Guardian. Retrieved 29 September 2020.

[sifted-5] Darrah, Kim (16 January 2020). "Plant-based meat startup Meatless Farm goes for a healthy image". Sifted. Retrieved 29 September 2020.

[6] Smithers, Rebecca (7 October 2019). "Wetherspoon's adds its first ever fake-meat burger to menu". The Guardian. Retrieved 29 September 2020.

[7] Smithers, Rebecca (28 September 2020). "Tesco sets 300% sales target for plant-based alternatives to meat". The Guardian. Retrieved 29 September 2020.

[8] Frost, Maisha (3 June 2020). "Meatless Farm Co serves up tasty plant alternatives for meat eaters worldwide". Daily Express. Retrieved 29 September 2020.

[9] Osborne, Alistair (23 September 2019). "Channel 4 takes a bite of Meatless Farm Company". The Times. Retrieved 29 September 2020.

[10] Dempsey, Jemma (12 June 2023). "Meatless Farm: Vegan mince firm on brink of collapse". BBC. Retrieved 14 June 2023.

[11] Ridler, Gwen (12 June 2023). "Meatless Farm staff made redundant as manufacturer appoints administrators". Food Manufacture. Retrieved 14 June 2023.

[PBN-12] Foreman, Polly (20 June 2023). "'We're Only Just Getting Started': VFC Set To Save Meatless Farm Amid Bankruptcy Fears". Plant Based News. Retrieved 12 August 2023.

[GG-13] "MEATLESS FARM PRODUCTS RETURN TO ASDA STORES". Grocery Gazette. Retail Gazette. 7 August 2023. Retrieved 12 August 2023.

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History

See also

References