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Marvel Select

The logo currently used on the product line's packaging
Type	Action figures
Company	Diamond Select Toys
Country	United States
Availability	2002–present
Materials	Plastic

Marvel Select is a line of 1:10 scale action figures based on characters from the Marvel Universe and Marvel Cinematic Universe manufactured by Diamond Select Toys.

Diamond Select uses the "Select" label for other brands to indicate the 1:10 scale, including Universal Monsters, Star Trek and The Munsters, all of which come in similar packaging.

History

The Marvel Select line was developed by Diamond Select Toys in 2002 with Marvel Comics' toy division, Toy Biz, as a specialty-market counterpart to the larger company's mass-market offerings. Diamond Select handled design, sales and marketing, while Toy Biz handled development and production. At the time, the figures were mostly based on peripheral Ultimate Marvel and Marvel Knights characters, but the line quickly expanded to include core Marvel Universe characters. Diamond Select took over development and production after Toy Biz went defunct.

Early Marvel Select figures focused on sculpting over articulation and typically included detailed, diorama-style bases or accessories that necessitated larger packaging than figures from comparable toy lines. Sometimes, the packaging would even include a second or third figure. These pack-ins helped establish the line as collector-targeted.

Marvel Select's packaging is touted as "display-ready," featuring a large plastic bubble, which allows the figure inside to be seen without opening it.^{[citation needed]} The packaging was originally adorned with distinctive comic artwork of each character. However, beginning in 2021, certain releases saw the traditional comic artwork replaced with promotional photographs of the figures themselves.^{[citation needed]}

The line has received acclaim for its figures of larger characters like the Hulk, which can stand up to ten inches tall.^[1] For these releases, bases and accessories were typically reduced in size or omitted completely to accommodate the size of the figures, which could fill the packaging on their own.^[2]

Marvel Select eventually expanded to include figures based on the Marvel Cinematic Universe, as well as a small number of Marvel movies by 20th Century Fox and Sony Pictures, particularly the Amazing Spider-Man and Wolverine films. A figure of Mystique was teased at conventions but was ultimately scrapped before production, indicating that the line was planned to expand to the X-Men film series at some point.^{[citation needed]}

Contemporary Marvel Select figures have considerably more articulation than their predecessors. The large diorama-style bases, which were once a staple of the line, are now uncommon for all releases. Instead, smaller accessories and interchangeable parts are included.

Released