Google Preferred

YouTube Select, formerly Google Preferred, is a program offered by YouTube, a subsidiary of Google, that allows advertisers to pay to place their ads on high-performing videos on its site.^[1] The program divides YouTube's most popular channels among 18- to 34-year-olds, comprising the most popular 5% of content on the site, into twelve categories.^[2] Its purpose is to signal advertisers that they can trust a given channel in the program to produce high-quality content.^[3]

History

Google Preferred was announced at Google's 2014 Brandcast on April 30 in response to complaints from marketers that it was difficult to reach top-tier channels.^[4] It was also introduced in an attempt by YouTube to increase artificial scarcity and ad revenue.^[5]^[6]

In March 2015, after Google Preferred proved highly successful in its first year, YouTube decided to keep using Google Preferred.^[7] They implemented some minor changes to the program, however, such as reducing the number of categories from fourteen to twelve^[which?].^[8] The program was also expanded to include other countries besides the United States, including Canada.^[9]

In January 2018, stricter requirements were set, under which videos eligible for the program would be "manually curated", and only videos that meet YouTube's guidelines for advertiser-friendly content would be eligible.^[10] The changes came in the wake of controversies affecting YouTube's advertising platform in 2017, including the appearance of ads on content deemed objectionable to advertisers, as well as a recent controversy surrounding Logan Paul's "suicide forest" video (which caused him to be removed from the program).^[11]^[12]

In August 2018, a report was published on fake video views which contributed to the concerns around YouTube's reputation and the need for a more advertiser-friendly product.^[13] In May 2020, Google Preferred was rebranded as "YouTube Select", with the former iteration to be phased out by the end of the year.^[14]

References

^ Whateley, Dan. "Inside YouTube's secretive Google Preferred program, which can boost a creator's income and signal they've 'made it'". Business Insider. Retrieved 2022-03-14.
^ "Google Preferred". Think with Google. Retrieved 2018-01-11.
^ Etherington, Darrell (2018-01-10). "YouTube drops Logan Paul from Google Preferred and puts his Originals on hold". TechCrunch. Retrieved 2018-01-11.
^ Wallenstein, Andrew (2014-04-30). "YouTube Unveils Google Preferred at NewFronts Event". Variety. Retrieved 2018-01-11.
^ "Google Preferred Is The Star Of YouTube's 2014 Brandcast". Tubefilter. 2014-05-01. Retrieved 2018-01-11.
^ Luckerson, Victor (2014-05-01). "YouTube Is Gunning Hard for New Advertisers". Time. Retrieved 2018-01-11.
^ "Vidilot - This Is Why YouTube Paid Promotion Is So Famous!". vidilot.com. Retrieved 2022-03-14.
^ Peterson, Tim (2015-03-26). "YouTube Is Recycling Last Year's NewFronts Pitch -- Because It Worked". AdAge. Retrieved 2018-01-11.
^ "YouTube: Nearly 10% Of Google Preferred Viewers Don't Watch TV". Tubefilter. 2015-04-21. Retrieved 2018-01-11.
^ Spangler, Todd (2018-01-16). "YouTube Sets Stricter Requirements for Creator Partners in Response to Advertiser Concerns". Variety. Retrieved 2022-03-14.
^ Spangler, Todd (16 January 2018). "YouTube Sets Stricter Requirements for Creator Partners in Response to Advertiser Concerns". Variety. Retrieved 17 January 2018.
^ Brockington, Ariana (2018-01-11). "YouTube Cuts Logan Paul from Preferred Program Over Controversial Video". Variety. Retrieved 2019-04-05.
^ "The New York Times: Digital and Home Delivery Subscriptions". www.nytimes.com. Retrieved 2022-04-18.
^ "YouTube is relaunching its premium ad offering as YouTube Select". TechCrunch. Retrieved 2022-04-18.

External links

Official website

This Google-related article is a stub. You can help Wikipedia by expanding it.

Zdroj:https://en.wikipedia.org?pojem=Google_Preferred
Text je dostupný za podmienok Creative Commons Attribution/Share-Alike License 3.0 Unported; prípadne za ďalších podmienok. Podrobnejšie informácie nájdete na stránke Podmienky použitia.

[1] Whateley, Dan. "Inside YouTube's secretive Google Preferred program, which can boost a creator's income and signal they've 'made it'". Business Insider. Retrieved 2022-03-14.

[2] "Google Preferred". Think with Google. Retrieved 2018-01-11.

[3] Etherington, Darrell (2018-01-10). "YouTube drops Logan Paul from Google Preferred and puts his Originals on hold". TechCrunch. Retrieved 2018-01-11.

[4] Wallenstein, Andrew (2014-04-30). "YouTube Unveils Google Preferred at NewFronts Event". Variety. Retrieved 2018-01-11.

[5] "Google Preferred Is The Star Of YouTube's 2014 Brandcast". Tubefilter. 2014-05-01. Retrieved 2018-01-11.

[6] Luckerson, Victor (2014-05-01). "YouTube Is Gunning Hard for New Advertisers". Time. Retrieved 2018-01-11.

[7] "Vidilot - This Is Why YouTube Paid Promotion Is So Famous!". vidilot.com. Retrieved 2022-03-14.

[8] Peterson, Tim (2015-03-26). "YouTube Is Recycling Last Year's NewFronts Pitch -- Because It Worked". AdAge. Retrieved 2018-01-11.

[9] "YouTube: Nearly 10% Of Google Preferred Viewers Don't Watch TV". Tubefilter. 2015-04-21. Retrieved 2018-01-11.

[10] Spangler, Todd (2018-01-16). "YouTube Sets Stricter Requirements for Creator Partners in Response to Advertiser Concerns". Variety. Retrieved 2022-03-14.

[11] Spangler, Todd (16 January 2018). "YouTube Sets Stricter Requirements for Creator Partners in Response to Advertiser Concerns". Variety. Retrieved 17 January 2018.

[12] Brockington, Ariana (2018-01-11). "YouTube Cuts Logan Paul from Preferred Program Over Controversial Video". Variety. Retrieved 2019-04-05.

[13] "The New York Times: Digital and Home Delivery Subscriptions". www.nytimes.com. Retrieved 2022-04-18.

[14] "YouTube is relaunching its premium ad offering as YouTube Select". TechCrunch. Retrieved 2022-04-18.

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

[11]

[12]

[13]

[14]