A | B | C | D | E | F | G | H | CH | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
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| Company type | Subsidiary |
|---|---|
| Industry | Radio |
| Genre | Podcasts |
| Founded | 2014 |
| Founders |
|
| Headquarters | , US |
Key people |
|
| Products | |
| Parent | Spotify (2019–present) |
| Website | gimletmedia |
Gimlet Media LLC is a digital media company and podcast network, focused on producing narrative podcasts and headquartered in Brooklyn, New York. The company was founded in 2014 by Alex Blumberg and Matthew Lieber, who served as the company's CEO and president respectively until Lieber stepped down in 2022. In February 2019, Spotify announced it had entered into a definitive agreement to acquire Gimlet for $230 million.[1][2] In 2023, Spotify announced that they were to merge Gimlet and Parcast into Spotify Studios.
History
Gimlet was founded in August 2014 with the launch of its flagship podcast StartUp hosted by Alex Blumberg. Originally billed as the American Podcasting Corporation (APC), Blumberg was eventually convinced to change the company's name. After working with Lexicon Branding, Blumberg and Lieber chose the name Gimlet Media.[3]
The company raised $1.5 million in seed funding at a $10 million valuation.[4] After raising most of its initial capital from investment firms Betaworks, Lowercase Capital, and Knight Enterprise Fund, Gimlet invited the listeners of its shows to help raise the last $200,000 through equity crowdfunding.[5] The company was estimated to bring in $2 million in advertising revenue in 2015.[6] In December 2015, Gimlet closed a Series A round of funding that raised $6 million at a $30 million valuation.[7]
In July 2015, Gimlet announced it would add the option to pay for membership, a decision motivated by a desire to diversify revenue streams to include more than advertising. Members were given early access to pilots for new Gimlet shows, a Gimlet T-shirt, and access to the company's Slack channel.[8] Gimlet then hired Blumberg's spouse and former Rachel Maddow Show producer Nazanin Rafsanjani to explore other ways to diversify the company's revenue.[5] Rafsanjani spearheads Gimlet Creative, a wing of the company that "creates highly produced narrative audio in partnership with brands."[9][10]
On August 2, 2017, Gimlet announced it closed a $15 million Series B investment round, led by Stripes Group.[11] Emerson Collective, Graham Holdings, Betaworks, and Cross Culture Investors also contributed to the round.[12] In September 2017, British advertising firm WPP announced it was investing $5 million in Gimlet for a minority stake in the company.[13][14]
On February 6, 2019, Spotify announced that it had entered into a definitive agreement to acquire Gimlet for $230 million.[15][16] In the summer of 2022, Lieber left his role as president but remained an advisor to Spotify.[17] In November 2022, Alex Blumberg also departed Gimlet and Spotify.[18] On June 5, 2023, Spotify sent a memo to staff announcing that Gimlet will be merged with Parcast into a single Spotify Studios division, as part of a restructuring that also included the elimination of 200 jobs.[19]
People
Alex Blumberg, a radio journalist, producer for This American Life, and co-founder of Planet Money, came up with the idea of a for-profit podcast network after the success of a T-shirt fundraising campaign for Planet Money. He chose to document the foundation of Gimlet in the first season of StartUp, the company's first show.[20]
Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant with the Boston Consulting Group.
Lydia Polgreen was managing director until she left for The New York Times.[17]
Shows
Former & Current shows
| Title | Host(s) / Cast | Genre | Debut | Last episode |
|---|---|---|---|---|
| Science Vs | Wendy Zukerman | Science | July 28, 2016* | |
| Heavyweight | Jonathan Goldstein | Documentary | September 23, 2016 | December 21, 2023 |
| Crimetown[21] | Marc Smerling and Zac Stuart-Pontier | Documentary | November 20, 2016 | March 11, 2019 |
| Every Little Thing[22] | Flora Lichtman | Documentary | April 17, 2017 | October 11, 2023 |
| The Pitch | Josh Muccio | Business documentary | June 14, 2017[23]** | Dec 9, 2020 |
| Mogul | Reggie Osse (season 1), Brandon Jenkins (season 2) | Hip-hop documentary | June 16, 2017 | July 28, 2021 |
| Uncivil | Chenjerai Kumanyika. Jack Hitt cohosted season 1 | History | October 4, 2017 | November 9, 2018 |
| Story Pirates | The Story Pirates | Kids | November 20, 2017*** | August 11, 2022 |
| Chompers | Rachel Ward | Kids | March 1, 2018 | July 30, 2023 |
| Without Fail | Alex Blumberg | Talk show | October 1, 2018 | April 20, 2020. |
| Conviction | Saki Knafo | Investigative journalism | February 4, 2019 | March 24, 2023 |
| Motherhood Sessions | Alexandra Sacks | Family life | April 11, 2019 | March 19, 2020 |
| The Two Princes | Noah Galvin, Ari'el Stachel, Christine Baranski, Shohreh Aghdashloo, Matthew Rhys, Samira Wiley | Scripted | June 4, 2019 | October 20, 2020 |
| The Journal. | Kate Linebaugh and Ryan Knutson | Journalism | June 26, 2019 | |
| Motherhacker | Carrie Coon, Tavi Gevinson, Lucas Hedges, Pedro Pascal, and Alan Cumming | Fiction, Scripted | November 13, 2019 | June 7, 2021 |
| The Scaredy Cats Horror Show | PJ Vogt and Alex Goldman | Pop Culture | April 30, 2020 | June 23, 2020 |
| How to Save a Planet | Alex Blumberg, Ayana Elizabeth Johnson, Kendra Pierre-Louis | Climate journalism | July 31, 2020[24] | October 6, 2022 |
| Resistance | Saidu Tejan-Thomas Jr. | Politics, Current Events | October 14, 2020 | December 15, 2021 |
| Reply All | Alex Goldman, PJ Vogt (2014-2021), and Emmanuel Dzotsi (2020-2022). Dzotsi joined in October 2020. Vogt cohosted until departing amid controversy in February 2021.[25] | Internet culture | November 23, 2014 | June 22, 2022 |
| Mystery Show[26] | Starlee Kine | Mystery | May 22, 2015 | July 31, 2015 |
| Sampler[27] | Brittany Luse | Podcasts | January 20, 2016 | October 17, 2016 |
| Undone[21] | Pat Walters | Documentary | November 14, 2016[21] | January 23, 2017 |
| Surprisingly Awesome[28] | Adam Davidson and Adam McKay (2015–2016) Rachel Ward (2016) |
Documentary | November 3, 2015 | April 12, 2017* |
| Twice Removed[29] | A. J. Jacobs | Genealogy | December 16, 2016[29] | June 16, 2017 |
| StartUp | Alex Blumberg (Season 1−) and Lisa Chow (Season 2−) | Business documentary | September 5, 2014 | October 18, 2019 |
| The Nod | Brittany Luse & Eric Eddings | Culture | July 17, 2017 | January 20, 2020[30] |
| The Cut on Tuesdays | Molly Fischer | Journalism | October 16, 2018 | December 17, 2019 |
* Science Vs was originally launched and produced by the Australian Broadcasting Corporation (ABC) as part of ABC Radio's First Run digital-first podcast program, before Gimlet announced in October 2015 the podcast was moving to and relaunching on their network in 2016.
** The Pitch was originally launched as an independent podcast in July 2015 and joined Gimlet in 2017. The show returned to independent production in 2022.
*** Story Pirates was originally launched independently in October 2013, later joining Gimlet in 2017.[31]
Science Vs
In October 2015, it was announced that the podcast Science Vs, hosted by Australian science journalist Wendy Zukerman, would move to Gimlet Media[32][33] after previously being produced by the Australian Broadcasting Corporation (ABC) as part of ABC Radio's First Run digital-first podcast program.[34][35]
The program dissects fads that are framed as scientific facts.
Heavyweight
In September 2016, Gimlet released the first episode of the podcast Heavyweight with Jonathan Goldstein. The company describes the format as stories "about journeying back to the moment when everything went wrong".[36]
Heavyweight was cancelled by Spotify in December 2023, although the show hopes to find another production partner.[37]
Crimetown
Crimetown, a documentary series "centered on organized crime" debuted in 2016. The first season focused on organized crime in Providence, Rhode Island.[21] The show is hosted by Marc Smerling and Zac Stuart-Pontier. The two previously worked together on the HBO documentary series The Jinx, and the documentary film Catfish.[38]
Season two of Crimetown, which focuses on police corruption and brutality in 1970s Detroit, Michigan, began on October 2, 2018.[39] Unlike season 1, it was released exclusively on Spotify.[40]
Every Little Thing
Every Little Thing premiered on April 17, 2017, as the successor to Surprisingly Awesome.[41] In finding a new host in former Science Friday producer Flora Lichtman, Gimlet decided that what they were creating was "a whole new thing" and decided to change the show's name to reflect that. Every Little Thing was cancelled and aired its final episode on October 11, 2023.[42]
The Pitch
In June 2017, it was announced that the podcast The Pitch, hosted by Josh Muccio, would move to Gimlet Media[23] after previously being produced independently. The Pitch returned to independent production in July 2022 following Muccio's buyback of the show from Spotify.[43]
The program features entrepreneurs in need of venture funding as they pitch to a live panel of angel investors, similar to ABC's hit TV series Shark Tank.[44]
Mogul
Mogul is produced by Gimlet in collaboration with Loud Speakers Network and premiered on Spotify on April 27, 2017, with a general release via other channels on June 16, 2017. The series is a six-episode documentary podcast that tells the story of Violator's Chris Lighty and his career as a music executive.[45] The last episode of season 1 was on September 28, 2017 [46] and at age 53 on December 20, 2017, host Reggie Ossé passed away.[47]"
A second season of Mogul exploring the growth of Southern Hip-Hop premiered on September 18, 2019, with new host Brandon Jenkins.[48]
Uncivil
Hosted by journalists Jack Hitt and Chenjerai Kumanyika, Uncivil confronts the official version of the Civil War with previously-untold stories about covert operations, corruption, resistance, mutiny, counterfeiting, and more, looking to trace their effect to the modern political climate.[49] The show debuted on October 4, 2017.
Uncivil's premiere episode "The Raid" won a 2017 Peabody Award for News, Radio, Podcast, and Public Service Programming. This is the first Peabody award for Gimlet Media.[50]
Story Pirates
Hosted by the Story Pirates performance group, Story Pirates takes original stories submitted from kids and turns them into comedy shows. The Story Pirates crew includes actors, comedians, improvisers and musicians on a rotating basis. The show debuted on November 20, 2017.[51]
Chompers
Hosted by Rachel Ward, Chompers is a twice daily show designed to help kids develop good tooth brushing habits. The show is designed to help kids brushing for the full two minutes that dentists recommend by integrating jokes, riddles, stories, fun facts, silly songs and more. Chompers is the first Gimlet-produced podcast that is directly integrated into an Amazon Alexa Skill. The show debuted on March 1, 2018.[52]
Without Fail
Billed as Gimlet's first interview show, Without Fail features CEO Alex Blumberg interviewing new guests in each episode. Each episode includes a guest who has taken a big professional risk, with the interview discussing why and how that risk came to be.[53] The first season debuted on October 1, 2018. Guests on the show include Sophia Amoruso, Andre Iguodala, and Andrew Mason.[54][55]
Conviction
On February 4, 2019, Gimlet released the first season of its investigative true crime series Conviction. All seven episodes of the season were released together.[56] Intended to focus on a new story each season,[57] the first release is hosted by Saki Knafo and covers reporting he did involving a series of NYPD officers and some of the people they arrested.[58][59] The first season was released in partnership with The New York Times Magazine and Type Investigations.[60]
Motherhood Sessions
In April 2019, Gimlet released Motherhood Sessions, a show about the challenges and new experiences for mothers. The show is hosted by Alexandra Sacks, a psychiatrist who specializes in reproduction and family life. The show's topics include dealing with divorce, careers, a financial strain for new or expecting mothers.[61][62]
The Two Princes
Gimlet released The Two Princes, described as an "LGBTQ fantasy project",[63] on June 4, 2019. The scripted series was created by Kevin Christopher Snipes, directed by Mimi O'Donnell, and features characters voiced by Noah Galvin, Ari'el Stachel, Christine Baranski, Shohreh Aghdashloo, Samira Wiley, and Matthew Rhys.[64][65]
The Journal.
In June 2019, Gimlet released The Journal., a business podcast in coproduction with The Wall Street Journal.[66]
Motherhacker
In November 2019, Gimlet released Motherhacker. The scripted series is written by Sandi Farkas and executive produced and directed by Amanda Lipitz. The series focuses on Bridget, a stay at home mother with a husband in rehab, who begins vishing over the phone for a sketchy identity theft company to make ends meet. The show released its highly anticipated season two in June 2021 but was not renewed for further seasons.[67]
The Scaredy Cats Horror Show
In May 2020, Reply All co-hosts launched a new podcast where an avowed horror film fan, Alex Goldman, screens a scary movie for his cohost PJ Vogt, a noted "scaredy cat", with the desire to learn if someone can learn to enjoy fear.[68]
Resistance
In October 2020, Gimlet released Resistance, with Saidu Tejan-Thomas Jr. as its host.[69] According to Gimlet, it is "a show about refusing to accept things as they are. Stories from the front lines of the movement for Black lives, told by the generation fighting for change."[70]
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