Ariel (detergent)

Ariel
Product type	Laundry detergent
Owner	Procter & Gamble
Country	Europe - multiple countries (P&G European Technology Centre in Belgium)
Introduced	1967; 57 years ago
Related brands	Tide, Dreft and Dynamo.
Markets	Worldwide
Website	http://www.ariel.co.uk/ ; https://www.ariel.de

Ariel is a brand of laundry detergent developed by P&G European Technology Centre in Belgium.^[1]^[2]^[3] The enzymes for the detergent are provided by Novozymes.^[4]

History

It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and is popular in Mexico, India, and the Philippines.^[5]^[6]^[7]

References

^ "How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand". Business Today. February 16, 2023.
^ Kanter, James (April 13, 2011). "Unilever and P.&G. Fined for Fixing Price of Detergent". The New York Times – via NYTimes.com.
^ Steiro, Espen Bakke-Aas (2011-05-02). "Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market" (PDF). University of Oslo.
^ Reed, Stanley (January 1, 2018). "Fighting Climate Change, One Laundry Load at a Time". The New York Times – via NYTimes.com.
^ Chura, Hillary (February 21, 2006). "Throwing All Cultures Into the Marketing Pot". The New York Times – via NYTimes.com.
^ Tewari, Saumya (January 25, 2019). "Ariel says it's time to raise our sons right in new Share the Load ad". mint.
^ "List of Trusted Detergents and Dishwashing Soaps in PH". Primer. July 23, 2021.

External links

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[1] "How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand". Business Today. February 16, 2023.

[2] Kanter, James (April 13, 2011). "Unilever and P.&G. Fined for Fixing Price of Detergent". The New York Times – via NYTimes.com.

[3] Steiro, Espen Bakke-Aas (2011-05-02). "Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market" (PDF). University of Oslo.

[4] Reed, Stanley (January 1, 2018). "Fighting Climate Change, One Laundry Load at a Time". The New York Times – via NYTimes.com.

[5] Chura, Hillary (February 21, 2006). "Throwing All Cultures Into the Marketing Pot". The New York Times – via NYTimes.com.

[6] Tewari, Saumya (January 25, 2019). "Ariel says it's time to raise our sons right in new Share the Load ad". mint.

[7] "List of Trusted Detergents and Dishwashing Soaps in PH". Primer. July 23, 2021.

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v t e Procter & Gamble
People	William Procter (co-founder) James Gamble (co-founder) Norman R. Augustine Clarence Gamble A.G. Lafley Lynn Morley Martin James McNerney William Cooper Procter John F. Smith Jr. Ralph Snyderman Meg Whitman Ernesto Zedillo
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