All-American Bowl
All-American Bowl on NBC
Stadium	Alamodome
Location	San Antonio, Texas
Operated	2000–present
Sponsors
U.S. Army (2000–2018) American Family Insurance (2019–present)

The All-American Bowl (currently branded as the All-American Bowl presented by American Family Insurance for sponsorship reasons) is a high school football all-star game, held annually at the Alamodome in San Antonio, Texas. Typically played in January, the All-American Bowl is played between all-star teams representing the eastern and western United States.

Seventeen All-Americans have been Heisman Trophy finalists, with over 450 later playing in the National Football League. Notable alumni include Andrew Luck, Adrian Peterson, Odell Beckham Jr., Eric Berry, Tim Tebow, Joe Thomas, Tyron Smith, Robert Quinn, C. J. Mosley, DeMarco Murray, and Chase Young.

The All-American Bowl was previously organized by All-American Games; in 2019, NBC Sports announced it had acquired the game and its assets.

History

The All-American Bowl is an annual high school football all-star game. Typically played in January, the All-American Bowl is played between all-star teams representing the eastern and western United States.

The First All-American High School Football game, held on June 25, 1994, at J. Birney Crum Stadium in Allentown, PA, marked a significant moment in the history of high school football. The event was orchestrated by Dale Dougherty, whose unwavering determination led to the participation of high schools nationwide in this inaugural spectacle.

Background and organization

Dougherty's vision culminated in a national selection process, spearheaded by a network of sportswriters, to identify the country's top graduated seniors. The selected players were divided into 33-player teams, segregated into East and West squads, with the Mississippi River serving as the geographical dividing line.

Esteemed coaches Jim Morgans and Tom Hoak helmed the East and West teams, respectively, showcasing exceptional talent on both sides.

Roster and players

The event featured an impressive roster, with 63 out of the top 66 high school football players nationwide committing to participate. Notable names like Lamont Green, Bo Barzilauskas, Rasheed Simmons, Ryan Clement, Amp Campbell, Marcus Nash, Jason McCullough, and Dan Drogan were among the participants, each boasting remarkable achievements in their respective positions.

Corporate sponsorship and television coverage

Efforts were made to secure corporate sponsorships, offering various packages ranging from $1,000 to $10,000 to involve businesses in supporting the event. Discussions with Prime Network/Sports Channel aimed for national exposure, targeting approximately 50 million households. Television coverage was secured through WFMZ-TV, Channel 69, for local broadcasting and ESPN2 for nationwide telecast.

Legacy and impact

Dougherty's brainchild evolved from an academic project during his sports administration studies at the United States Sports Academy into a groundbreaking reality. The All-American Bowl not only stood as a significant sporting event but also symbolized a pioneering effort in high school football. It united the nation's top talent on a grand stage, setting the precedent for future editions of this prestigious showcase.

The game was first played on December 30, 2000 at Highlander Stadium in Dallas.^[1] In 2002, the game was moved to San Antonio,^[2] where it is played at the Alamodome. Since the game's inception, attendance has risen from 6,300 for the inaugural game in 2000^[1] to a record 40,568 in 2017. The United States Army served as title sponsor of the game until 2017, when it announced that it would not renew its sponsorship past the 2018 edition. American Family Insurance became the new presenting sponsor the following year.^[3][4]

NBC started broadcasting the All-American Bowl in 2004.^[2] As a result, the game became a platform for participating college prospects to announce a verbal commitment to their future university.^[5] Prior to 2019, the All-American Bowl was organized by All-American Games. On February 25, 2019, it was announced that All-American Games had sold the game to NBC Sports Group for an undisclosed "seven-figure" amount. There were plans to leverage NBC's other platforms, including NBCSN, and SportsEngine (a provider of digital media services oriented towards youth and amateur sports) as part of promotion and coverage of the game.^[2][6] This purchase did not include other events owned by All-American Games, such as the FBU National Championships (a youth football event) and the FBU Freshman All-American Bowl – both held annually in Naples, Florida, which were sold separately to All-American Games vice-president Steve Quinn and partner Erik Richards.^[7]

The 2021 game (originally scheduled for January 9, 2021) was canceled due to the COVID-19 pandemic. In place of the game, NBC scheduled an All-American Bowl: Declaration Day special on January 2, 2021, to honor top players of the 2020 season and air commitment announcements.^[8][9]

Awards

This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (June 2017) (Learn how and when to remove this message)

During the week of the game, a number of national awards are given out at a formal awards dinner, which include:

• Ken Hall Trophy: Awarded to the nation's best high school football player. This award is named after Ken "Sugarland Express" Hall, once the all-time leading rusher in high-school football history for more than five decades.
• Bill Yoast Trophy: Awarded to the nation's top high school coach.
• Glenn Davis Army Award (West) and Doc Blanchard (East) Awards: Recognizes an East and West player who best epitomizes the Army's high standard of excellence in community service, education, and athletic distinction.
• Anthony Muñoz Lineman of the Year Award: Awarded to the nation's best high school offensive lineman or defensive lineman.

Following the conclusion of the game on Saturday afternoon, the following awards are given out:

• Herman Boone Trophy: Awarded annually to the winning team.
• Pete Dawkins MVP Trophy
• National Coach of the Year

Selection process

All-American Bowl players are chosen through a national "selection tour" and associated combine.The committee is headed by National Recruiting Director Erik Richards

Game records

This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (June 2017) (Learn how and when to remove this message)

Game results

East victories are shaded ██ red. West victories shaded ██ gold.